Seminars and Event Schedule

To find an Event, Seminar, or Daily Happening of your interest, please choose one of the three options below. Then select by 'Date' and 'Show' to find your desired attraction.

FN PLATFORM

1:00PM
-
2:30PM
LAS VEGAS CONVENTION CENTER
SOUTH HALL, LEVEL 2
ROOM S229

Creating an Amazing Customer Service Culture That Engages Employees and Captivates Customers - Presented by National Shoe Retailers Association (NSRA)

The fundamental purpose of a business is to satisfy customer needs at a profit. Your company can only benefit from a strong customer service culture. This presentation will help you with tools to develop a mindset dedicated to delivering outstanding customer service to both external and internal customers. You will hear new insights into gaining the commitment and dedication of every employee in your company while learning key philosophies, such as converting satisfied customers into loyal customers and how excellent customer service can lead to more sales from existing customers. We will also emphasize how to turn customers into advocates for your business and use customer service to increase revenue and reduce employee turnover.

 

Speaker:

  • Buddy Rice, Consulting Partner & Master Facilitator, SHEPARD PRESENTATIONS

SOURCING AT MAGIC

1:30PM
-
2:30PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N250

Brand Launch Central: From Product Development and All the Legal Stuff Along the Way

Launching a brand or a retail store are complicated projects with details from design to buying and marketing having to be done "just right." Between the "fun stuff" is the serious "legal end" that every young entrepreneur needs to learn. Today's incredible trio will address both aspects of attaining future success in the fashion world.

 

Moderator:

  • Barbara Ende, President, SYCAMORE MARKETING GROUP INC.

 

SPEAKERS:

  • Anne Harper, CEO & Founder, OMG ACCESSORIES
  • Nicole Swartz, Attorney + Founder, SPROUTLAW.COM
  • Zack Hurley, Co-Founder, INDIE SOURCE

SOURCING AT MAGIC

3:00PM
-
4:00PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N250

Alibaba.Com: Open the Door to Global Trading Solutions

Learn the basics of business-to-business trade using Alibaba.com, the leading wholesale global platform. This session will provide an overview of how the platform works and what features exists for both buyers and sellers in the U.S.

 

Presented by:

  • Sara Ma, Director of Marketing, ALIBABA.COM

FN PLATFORM

3:15PM
-
4:45PM
LAS VEGAS CONVENTION CENTER
SOUTH HALL, LEVEL 2
ROOM S229

Tools, Tips and Techniques to Find, Hire and Retain Top Talent in Today’s Turbulent Times - Presented by National Shoe Retailers Association (NSRA)

In today’s hypercompetitive marketplace, the battle is not only for customers, but is just as fierce for outstanding employees as well. In this interactive, dynamic presentation, you will learn the most effective and efficient ways to recruit, select, and retain the kind of talented people you need to not only survive, but to thrive in this challenging environment. Learning outcomes include the #1 source for great hires, how to identify and activate your UEP (Unique Employment Proposition) and the only five interview questions you’ll ever need. Attendees will leave with specific, common sense, easy-to-implement ideas that will immediately improve their ability to attract, select, and retain top talent.

 

Speaker:

  • Mel Kleiman, Founder & President, HUMETRICS

SOURCING AT MAGIC

4:30PM
-
6:00PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N250

Endless Aisle: Movers and Shakers: The Endless Aisle Concept for Fashion

Witness history. For the first time anywhere, [email protected] will link actual working Integrated Micro Factories to Retail Endless Aisle virtual inventory portals. Our panel of innovators will explain the details of this merchandising to manufacturing model and compare the profitability of the new era of real-time demand sourcing.

 

Moderator:

  • Dr. Peter Kilduff, Interim Associate Dean and Chair of the Apparel Merchandising & Management Department, HUNTLEY COLLEGE OF AGRICULTURE AT CALIFORNIA STATE POLYTECHNIC UNIVERSITY POMONA

 

Speakers:

  • Mary McFadden Executive Director, CAD Product Management, GERBER TECHNOLOGY,
  • Chris Walia COO - TUKAgroup (TUKATECH | TUKAWEB | TUKACENTERS)
  • Keith Hoover, President, BLACK SWAN TEXTILES,
  • Bill Grier, CEO/CTO, AM4U, INC. and CRITICAL MASS MANUFACTURING INC.

WWDMAGIC

9:00AM
-
10:00AM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 1
ROOM N115

New Store Seminar - Know Your Show Floor ABC'S

Navigation of show floors, new events, how to speak with vendors, must-know terms, and invaluable buying strategies. This is a must-attend seminar for a new store!

 

Speaker:

  • Mercedes Gonzalez, Director, GLOBAL PURCHASING COMPANIES

SOURCING AT MAGIC

9:30AM
-
10:30AM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N251

Protecting Your Trademark, Your Product & Securing Your Name on the Label

All too many times soured investor relationships and failed partnerships have seen designer brands shut down, with the name on the label squeezed out of ownership. Experts will present an overview of the current REAL world of fashion commerce, the legal steps necessary to protect the trademark, and takeaway suggestions for the questions YOU should ask in any transaction involving your brand.

 

Moderator:

  • Ilse Metchek, President, CALIFORNIA FASHION ASSOCIATION

 

Speakers:

  • Aaron Renfro, Shareholder, CALL & JENSEN LLP
  • Amelia Castellanos, V.P. Digital Media & Marketing, GRASS MONKEY
  • Richard Kestenbaum, Co-Founder & Partner, TRIANGLE CAPITAL

SOURCING AT MAGIC

10:30AM
-
11:30AM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N250

Global Women's & Men's Trend Stories + Colors for F/W 19/20

Inspiring you beyond the obvious, trend expert and Fashion Snoops Vice President, Creative Michael Fisher, will present the global stories for F/W 19/20. Including Fashion Snoops' acclaimed mood movies to help set the tone of the season, this seminar will present the essential narratives for next fall/winter — highlighting key apparel items, patterns, materials, details and cultural influences. A portion of the presentation will review the season's key colors, as well as color combinations.

 

Moderator:

  • Barbara Ende, President, SYCAMORE MARKETING GROUP

 

Speaker:

  • MICHAEL FISHER, MEN'S V.P., FASHION SNOOPS

SOURCING AT MAGIC

10:45AM
-
11:45AM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N251

Responsible Business Practices Are Paramount: Why Sustainability and Ethical Sourcing Are a Must at All Levels of the Market.

Fashion companies of all sizes must create holistic sustainability strategies, encompassing social responsibility, environmental sustainability, and more. Consumers, media, production facilities, and other stakeholders are moving in this direction. Learn how to build responsible and sustainable business practices into your core values.

 

Moderator:

  • Clay Hickson,V.P, Strategy and Business Development, WORLDWIDE RESPONSIBLE ACCREDITED PRODUCTION (WRAP)

 

Speakers:

  • Lilian Liu, Manager of Partnerships, UNITED NATIONS GLOBAL COMPACT
  • Avedis Seferian, President & CEO, WRAP

WWDMAGIC

11:00AM
-
12:00AM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 1
ROOM N115

I Just Bought My Own Store - Now What? NEW!

How do you keep yourself motivated when you start your own venture? Do what you are good at and delegate the rest to people who can do it better. David Bryson will walk us through the most important areas to focus on as a new business owner: budgeting for what counts, making sense of the numbers, turning data into growth, and most importantly, the key to repeat business—customer service.

 

Speaker:

  • David Bryson, (CEO DAVID BRYSON)

SOURCING AT MAGIC

11:45AM
-
12:45PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N250

Unlock Artificial Intelligence: How the Next Generation of Smart Technologies Revolutionizes the World of Fashion

Without a doubt one of the most transformative technologies in human history is about to empower businesses around the globe to change our world forever. Artificial Intelligence is already infiltrating all our lives. From machine learning to deep learning, from Netflix to Alexa, from self-driving cars to human-like chatbots, AI is everywhere. But we are just getting started.

 

Moderator:

  • Barbara Ende, President, SYCAMORE MARKETING GROUP

 

Speaker:

  • Christoph Burkhardt, Founder & CEO, TINYBOX ACADEMY

SOURCING AT MAGIC

12:30PM
-
1:30PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N250

Autumn/Winter 2019/20 Color Trends: Embracing the Connecting Circle of Color

From a new level of flat, painterly primaries to pastels that are more active than romantic, we embrace color that generates multi-dimensional visual perspectives. Reflecting the mood for Autumn/Winter 19/20, we offer a variety of options for color mixing, a balance between different color personalities and a circle of color that connects us all.

 

Moderator:

  • Mitchell Cole, GLOBAL DIRECTOR, PANTONE COLOR INSTITUTE

 

Speaker:

  • Laurie Pressman, V.P., PANTONE COLOR INSTITUTE

SOURCING AT MAGIC

12:30PM
-
1:30PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N251

Global Trends - Fashion & Apparel Industry

Learn about what is driving the world’s fastest-growing fashion market and how Alibaba.com, the leading wholesale platform is innovating the way today’s businesses connect and work together.

 

Presented by:

  • Kuo Zhang, General Manager, ALIBABA.COM

WWDMAGIC

1:00PM
-
2:00PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 1
ROOM N115

Doneger Trend Report NEW!

Meant to inform and inspire the creative process, Doneger Creative Services presents a collection of four seasonal creative stories, sociocultural themes, and color and textile palettes. Youthquake highlights design direction for the tween to young contemporary categories, all strongly influenced by lifestyle shifts and consumer trends. This presentation will inspire, provoke and spark creativity, epitomizing our ethos to design forward.

 

Speaker:

  • Nina Esteves, Trend Analyst, DONEGER GROUP

FN PLATFORM

1:00PM
-
2:30PM
LAS VEGAS CONVENTION CENTER
SOUTH HALL, LEVEL 2
ROOM S229

The Circle of Success - Presented by the California Fashion Association (CFA

Defining Entertainment, Product, and Experience with an overview of the data and technology needed – now and for the future.

 

Moderator:

  • Ilse Metchek, President, CALIFORNIA FASHION ASSOCIATION

Panelists:

  • John Hazen, Chief Digital Officer, BOOT BARN
  • Katie Hurley, CEO, GRASS MONKEY HOLDINGS
  • Richard Kestenbaum, Partner, TRIANGLE CAPITAL LLC

SOURCING AT MAGIC

1:30PM
-
3:30PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N250

Film Screening of River Blue Documentary: Can Fashion Save the Planet?

Attend a special screening of the documentary 'RiverBlue' focused on raising awareness of the impact the fashion industry has to the health of our river systems. This world class film will be followed by a discussion with top leaders in the denim industry from around the world who are all actively involved in the "Greening of the Denim Industry."

 

Moderator:

  • Barbara Ende, President, SYCAMORE MARKETING GROUP

Speakers:

  • Roger Williams Executive Producer, RIVERBLUE
  • Adriano Goldschmied CEO, GENIOUS GROUP
  • Alex Penades Brand Director, JEANOLOGIA
  • Adam Taubenfligel Creative Director, TRIARCHY
  • Francois Girbaud Co-founder, MARITHE & FRANCOIS GIRBAUD
  • Lilian Liu, Manager of Partnerships, United Nations Global Compact 

WWDMAGIC

3:00PM
-
4:00PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 1
ROOM N115

How to Open and Run a Successful Retail Store

Top strategies and eye-opening ideas on how to have a successful retail store. This workshop will highlight the most important factors that will determine your success.

 

Speaker:

  • Mercedes Gonzalez, Director, GLOBAL PURCHASING COMPANIES

SOURCING AT MAGIC

3:30PM
-
5:00PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N251

Driving Smart Sourcing with Innovative Technology is the one for 2018

Hear results from Apparel’s 12th annual Sourcing Survey; and also learn from executives how they are confronting rising challenges ― from more fickle consumers, demand for faster product and a proliferation of SKUS ― with technology and other solutions.

 

MODERATOR:

  • Tony Ward, Managing Director, KURT SALMON (Part of Accenture Strategy)

 

SPEAKERS:

  • Akshay Madane, Sr.Manager Retail Strategy. KURT SALMON
  • Praveen Kishorepuria, Managing Director, KURT SALMON
  • Albert Guffanti, Brand Director, APPAREL MAGAZINE
  • Jeff Stone, EVP Private Brands, ALPHABRODER

WWDMAGIC

4:00PM
-
5:00PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 1
ROOM N115

Chronicles of a Fashion Buyer Book Signing NEW!

Fashion is a business of smoke and mirrors, notorious for crushing the souls of most that dare to be part of the industry. Meet the author of the new industry tell-all, Chronicles of a Fashion Buyer, New York City-based fashion buyer, strategist, and consultant, Mercedes Gonzalez, as she shares that there is no glamour in fashion and only cut throat corporate espionage prevails. From politicking with blood diamond dealers and Russian kingpins to living in indigenous villages, learn how she relied on her street smarts and fear of her uncle in order to outwit the industry tyrants at their own game. The first 50 buyers will be receive a complimentary copy of the book.

 

Speaker:

  • Mercedes Gonzalez, Director, GLOBAL PURCHASING COMPANIES

SOURCING AT MAGIC

4:00PM
-
5:00PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N251

Driving Sales Through Influencer Marketing

Influencer marketing is on the rise, but how can brands effectively implement influencer marketing campaigns? Using examples from retail brands who are successfully using influencers in their marketing strategy, this session will describe how to find an influencer who speaks for your brand, tactics for getting the best reach through brand ambassadors and tips for tracking how influencer marketing impacts sales.

 

Moderator:

  • Sarah Sanchez, Manager, PERFORMANCE SOCIAL, CPC STRATEGY

 

SPEAKERS:

  • Danika Hendricks, SR. MANAGER OF DIGITAL MARKETING, NIXON
  • Johnny Schwartz, Marketing Manager, ALLEN SCHWARTZ

SOURCING AT MAGIC

5:00PM
-
6:00PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N251

Embracing Disruption to Achieve Transformation: Solving Sourcing Challenges With an On-Demand Digital Printing Workflow

 

To thrive and survive in today's "see now, buy now" on-demand world, brands, retailers and manufacturers need to digitize their processes to operate in a lean and agile fashion. Technology is enabling disruption in the way consumers shop and how fashion and accessories are designed, developed and produced. This seminar will show how integrating digital printing and on-demand workflows allow sourcing specialists and brand owners to respond to demand vs. producing to supply. Shifting from chasing the lowest cost and today's 40-week development cycle, to one that allows you to design, print, cut and sew within days or even hours of receiving an order.

 

Presenter:

  • Mary McFadden, Executive Director of CAD Product Management, GERBER TECHNOLOGY

WWDMAGIC

9:00AM
-
10:00AM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 1
ROOM N115

Millennials Updated: What We Know as Customers and Employees NEW!

There has been a lot of discussion and speculation about the Millennial generation. It is hard to know how to sell them, how to get their interest in your store and at the same time, how we attract them as employees and retain them. Dan Jablons of Management One will tell you the best practices for dealing with the Millennial generation, based upon all the experiences from stores around the country. Millennials are now becoming parents, and their purchasing power is increasing! Don't miss this exciting seminar!

 

Speaker:

  • Dan Jablons, Retail Smart Guys, MANAGEMENT ONE

SOURCING AT MAGIC

10:30AM
-
11:30AM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N250

Is Sustainability Bad for Your Brand?

Sustainability really is just business efficiency. When done correctly, it can be a profit generator, money saver and help strengthen the brand. Here are the dos and the don'ts.

 

Moderator:

  • Barbara Ende, President, Sycamore Marketing Group

Speaker:

  • Bunny Yan, CEO, THESQUIRRELZ.COM

WWDMAGIC

11:00AM
-
12:00PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 1
ROOM N115

Putting Landlords on Notice! - NEW!

Real estate developers are offering up-and-coming independent retailers flexible lease terms and assistance in designing their spaces. And, promising other sweetened benefits to entice them to move into their properties. Short term, low risk leases? No, it is fake news! The balance of power has shifted. Learn why the power has shifted to negotiate moving from landlords to savvy independent retailers.

 

Speaker:

  • Paul Erickson, MANAGEMENT ONE

SOURCING AT MAGIC

11:30AM
-
12:30PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N251

Navigating The Future - Innovate or Perish

Where is fashion headed? Today’s buzz word for the industry is INNOVATION at all levels of the supply chain. From design to the retail floor, the impact of innovative new technologies on product development, production, sustainable practices and omni-channel retail is moving us into a new world. From small newbie firms to the largest global conglomerates, innovation is the roadmap to success. Adapt or perish!

 

Moderator:

  • Julie Hughes, PRESIDENT, U.S. FASHION INDUSTRY ASSOCIATION

Speaker:

  • RON KLEIN, Retail & Consumer Strategy and Operations Consultant, PWC

SOURCING AT MAGIC

1:30PM
-
2:30PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N251

Factory of the Future: Industry 4.0

Our speaker will share a clear vision of how the factory of the future will work. Keith Hoover of BLACK SWAN (formerly with UNDER ARMOUR) starts the presentation with an overview of design software that simulates the factory and its various manufacturing processes. This type of production planning evaluates and optimizes different options before any fabric or garment construction begins on the plant floor. A factory utilizing the Digital Twin methodology has modeled all manufacturing equipment, operators, and processes, enabling it to simulate the operations necessary to assemble any particular product. Once this virtual environment is established, then Keith will delve into the implemention of the processes and machines that are virtually commissioned.

 

Moderator:

  • Barbara Ende, President, SYCAMORE MARKETING GROUP INC.

 

SPEAKER:

  • Keith Hoover, Founder, BLACK SWAN

SOURCING AT MAGIC

2:00PM
-
3:00PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N251

Moving the Needle in the Sustainable Direction: One Garment at a Time - Not to Be Missed!

Anyone from huge corporations to small start-ups can join the FASHION REVOLUTION into cleaner manufacturing. From HAGGAR’s eco-friendly premium comfort dress pant (made with UNIFI’s Repreve Staple sustainable recycled filter) to a launch to start-up THE LAST BOTTLE CLOTHING’s Made in USA eco-friendly shirts, it is now clear that all levels of industry players can push the needle with the help of amazing tech firms and new materials suppliers. Join this great panel as they present their cases.

 

Moderator:

  • Barbara Ende, President, SYCAMORE MARKETING GROUP INC.

 

Speakers:

  • Tony Anzovino, Chief Sourcing & Merchandising Officer, HAGGAR
  • Jay Hertwig, Global Brand Sales & Marketing Manager, UNIFI INC.
  • Brokie Lineweaver, Global Retail Marketing, UNIFI INC.
  • Stuart Wood, Founder & CEO, LAST BOTTLE CLOTHING

SOURCING AT MAGIC

2:30PM
-
3:30PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N250

Engineering Fashion: Trends and Concepts for a New Materials World

New Generation bio-textiles, 3D design, tech imbedded yarns, and a new global vision are changing the fashion world in indescribable ways. Our expert speaker will share a new approach and the expertise needed to become a designer of the future exploring fabrics made from coffee grounds, oranges and tea to incredible new electronics and software. JOIN THE REVOLUTION.

 

Moderator:

  • Barbara Ende, President, SYCAMORE MARKETING GROUP INC.

 

Speakers:

  • KRISTINE UPESLEJA, FOUNDER & PRESIDENT, MADISONS INNOVATIVE

WWDMAGIC

3:00PM
-
4:00PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 1
ROOM N115

Cómo Abrir y Administrar un Boutique Exitoso! NEW!

"Gustarías aprender ideas innovadoras y estrategias para ejercer una tienda exitosa? Esta presentación subrayara los factores más importantes que podría ayudar a su tienda prosperar"

 

Speaker:

  • Mercedes Gonzalez, Director, GLOBAL PURCHASING COMPANIES

SOURCING AT MAGIC

3:30PM
-
4:30PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N250

The Key to Reinventing Fashion: Tips and Tricks to Curating and Styling With Vintage

Taking fashion's past and elevating existing brands by introducing a sustainable product like vintage into the fashion retail space is the latest trend on the red carpet and runway creating a new level of merchandise that can identify with all ages and body types. Learn from one of the world’s leaders in this movement who works with thousands of influencers and tastemakers. We will teach you the tips and tricks to vintage shopping, styling, and how to curate for retail stores.

 

Moderator:

  • Barbara Ende, President, SYCAMORE MARKETING GROUP INC.

 

Speakers:

  • Bridgette Morphew, Founder, PARADOX
  • Melissa Motola, Special Projects and Brand Manager, PARADOX

SOURCING AT MAGIC

4:00PM
-
5:00PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N251

How to Grow a Brand for People, Planet, and Profit

Learn from our special presenter the ethical standards your factory should have, innovative sustainable fabric options, and ways to communicate your story to your consumer.

 

Moderator:

  • Barbara Ende, President, SYCAMORE MARKETING GROUP INC.

 

Speaker:

  • Jessica Kelly, Founder & CEO, THR3EFOLD

WWDMAGIC

5:00PM
-
6:00PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 1
ROOM N115

E Commerce Sins: The 7 Mistakes That Are Hurting Your Online Business

Are you struggling to increase sales on your site? Do you have too many browsers and not enough buyers? Do you feel like you are spending money on your site but not getting the return you expected? If you are experiencing these issues, you are most likely committing the most common e-commerce sins. The good news is that these issues can be fixed! This seminar will discuss the solutions to increase your online sales, loyalty and engagement!

 

Speaker:

  • Jacklyn Deans, FLASH+COLOR

SOURCING AT MAGIC

5:00PM
-
6:00PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N250

The Business Side of Fashion Design: Everything a Designer Needs to Know About Launching a Successful Collection

This seminar will highlight the most common mistakes that are made from beginning to end during the design process. Learn tips, tricks, and techniques about how to run the business side of design such as: budgeting, branding, how to handle the difficulties of the buying industry, production scheduling, and logistics. The bottom line, your design passions need to be profitable.

 

Moderator:

  • Barbara Ende, President, SYCAMORE MARKETING GROUP INC.

 

Speaker:

  • Mercedes Gonzalez, Director, Global Purchasing Companies

WWDMAGIC

9:00AM
-
10:00AM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 1
ROOM N115

10 Things You Must Know About Marketing Today

How people communicate has changed dramatically in the last decade and has greatly impacted what constitutes effective marketing. Traditional marketing rules seldom apply in our digital age and there are many more subtleties than ever that make a huge difference in results. This seminar, making its exclusive debut at MAGIC, will help you better understand marketing and communication in a world that gone "social." This will help grow your business!

 

Speaker:

  • Ron Cates, DIGITAL MARKETING ICON

WWDMAGIC

11:00AM
-
12:00PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 1
ROOM N115

Age of Influence

What is an influencer? How important are the human connections we make? And how are brands leveraging influence to capture sales? Syama Meagher will share the tactics of the most powerful fashion influencers and how you can incorporate them into your own business to engage your team and influence your customers. You'll discover how to create a persona that can positively impact your business, create a company culture of sharing, and take your community from online to offline. This is a must-experience workshop for any business owner.

 

Speaker:

  • Syama Meagher, CEO, SCALING RETAIL