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MAGIC August 2019


Connect with our Customer Service Team

Have questions about the show? Need help registering?
Monday - Friday | 8:00 a.m. - 5:00 p.m. CST


[email protected]


+1 (877) 554-4834


+1 (218) 740-6873

Connect with our Retail Engagement Team

Are you a new store & need help navigating the show? Want suggestions on which brands to meet with?


[email protected]


+1 (310) 857-7316



What is required to register to attend?

In order to attend our fashion tradeshows, all attendees must be qualified to determine the nature of the company's business and relationship to the fashion industry. All credentials are reviewed, and admittance to the show is subject to the approval of Show Management. Valid credentials may include: an active e-commerce website; Tax Registration showing your business is a valid retailer, wholesaler, distributor or importer/exporter; Recent invoices for the purchase of finished products.


When is the last day to register online?

Online registration is open throughout the duration of the show, if you are pre-qualified.


Can I register on-site?

On-site registration is available on all show days. Please be aware that wait times may be longer than for those who pre-registered for their badges. If registering on-site, please be prepared to present credentials at time of registration.


What is the cost to attend the show?

For verified retailers, registration is free to attend all shows taking place at the LVCC. For non-retailing business categories, a fee of $500 - $2,500 may apply. Please contact our Customer Service Team for details, to register and to complete payment.


Which shows/events does my badge grant me access to?

Your badge will grant you access to all UBM Fashion events taking place at the Las Vegas Convention Center. Your badge does not grant you access to events taking place at the Sands Convention Center or other non UBM Fashion events.

New! Wristbands for Tap & Go Access:

This season at MAGIC, we're introducing out Digital Badge and 'Tap & Go' wristbands for show entry. To ensure a smooth transition to this process, please read below.


How do the wristbands work?

The wristbands is a seamless process of, "Tap & Go". Not only does your wristband carry your company information but grants you physical access to the MAGIC show floor including seminars, events, happy hours and after hour performances.


Where to pick up your wristband:

There are several attendee registration locations within the Las Vegas Convention Center:

Visit out two Onsite Registration locations:

  • South Hall Level 2, Room S219 or North Hall Level 2, Room N242
  • North Hall Lobby Entrance, Grand Lobby Entrance, South Hall Front Lobby Entrance and South Hall Back Lobby Entrance

Hotel Satellite Registration:

Hotel Satellite Registration is for pre-registered attendees only. Please present your digital badge and/or confirmation number. Find hours and registration kiosk locations below.


  • Las Vegas Convention Center Monorail
  • SLS
  • Treasure Island
  • Mandalay Bay
  • Aria
  • Wynn
  • Encore
  • Vdara
  • Cosmo

Satellite Registration Hours:

Saturday, August 10 from 4:00 PM - 8:00 PM

Sunday, August 11 from 8:00 AM - 7:00 PM

Monday, August 12 from 7:00 AM - 11:30 AM

General Questions:


How do I properly put on the wristband?

Assistance is available to you at any of out registration locations. We also have helpful App Success team members to assist with any questions or concerns. Here are some helpful tips of how to put on the wristband to ensure you have a comfortable experience:

  • Find a friend! You only get on shot at this, so we recommend an extra hand to help.
  • Use the one finger rule. the wristband should be snug enough that no more than one finger can fit between the band and your wrist. The band can be on either your left or right wrist, whichever feels more comfortable.
  •  Slide the closure towards your wrist to tighten. Hold the loose ends when sliding. The closure slides one-way and cannot be loosened.
  • Please do NOT cut the loose ends

Do always I need to wear the wristband? 

Yes, we are asking for all MAGIC participants to wear their wristband, at all times. The wristband allows access on and off the show floor with a “Tap and Go” entrance.


Can I tie the wristband to my bag?

Unfortunately, no. The wristband must be worn on your wrist each day.


Can I register my wristband for another person? 

Unfortunately, no. Each wristband is linked to your unique digital badge.


If I misplace my wristband, where do I go?

Please visit one of our Onsite Registration locations, either South Hall Level 2, Room S219 or North Hall Level 2, Room N242.


How do I dispose of the wristband after the event?

Recycle bins will be located at each lobby space.


How do wristbands work onsite?

The wristbands is seamless process of, "Tap & Go". Not only does your wristband carry your company information but it allows you to quickly move from show to show between each hall.


Does my guest need a wristband?

Yes, Everyone is required to wear and have a wristband to walk the show floor.


Where do I register my guest? 

Please visit one of our Onsite Registration locations, either South Hall Level 2, Room S219 or North Hall Level 2, Room N242.


Do I need a new wristband every day? 

No, after you have registered and received your wristband, that wristband will allow you access for all show days. 

General Registration Questions:


Where do I register before arriving? 

Please visit ubmfashion.com to register.


What is required to register? 

Business identification requirements are subject to the discretion of Show Management and may include one or more of the following:

  • Active Website
  • Tax Registration
  • Recent Invoices - (from last 6 months) that are from 3 different vendors for finished goods, apparel, footwear, accessories. Purchase orders and handwritten invoices are not acceptable.
  • Photo ID
  • Business Card - Listing the address of your business & job title
  • Account List - proof of buying office
  • Credit Reference Sheet - showing companies you purchase from
  • Letter of Intent - from a broker or lawyer on official letterhead stating type of business and anticipated opening date.

I am registered for SOURCING only. What does that mean?

If you registered and received a confirmation email or badge that notes “Sourcing Only” or “S” this means that due to your business category type you are approved to attend SOURCING AT MAGIC and FOOTWEAR SOURCING AT MAGIC only. You will not permitted entry into any other show taking place at the LVCC. Sourcing Only badge holders are welcome to attend all MAGIC seminars.

I paid for my registration and need a receipt. Who should I contact?

Please contact Customer Service and one of our show experts will be glad to assist you. Email [email protected] or call: US +1 (877) 554-4834, International +1 (218) 740-6873.

Does it cost to attend the on-site seminars?

No, all on-site seminars are free to attend with your attendee or exhibitor badge.


What is the age limit to attend?

Children under the age of 18 are permitted on the show floor during show hours only. A child authorization form must be completed at registration to receive a badge.


Are students allowed to attend?

Instructors and their students are welcome. At least one faculty member for every 10 students is required. Please contact Customer Service at [email protected] or (877) 554-4834 to register your student group and to be added to our email list for the show.


Can I bring a guest?

One guest is allowed per retail company.


Can I register my team with the same email address?

No, a unique email address is required for each registrant.


I’m registered but unable to attend. Can I transfer my registration to someone else?

No, each person needs to register and be credentialed separately for the event.

Where should I stay? What hotels are available?

We've negotiated a limited number of reduced-rate hotel rooms to make your trip to Las Vegas affordable. Please visit the Hotel & Travel page for a list of participating hotels and to book your room.


What are the food options on-site?

A variety of food and beverage options are available on-site for purchase, both on and off the show floor.


What is the best way to get to the show? Is there a shuttle service?

UBM Fashion provides complimentary shuttles to get you to and from the show servicing the most popular hotels in Las Vegas, as well as negotiated deals with independent transportation providers. Please refer to the Hotel & Travel page for details on show shuttles and other transportation options.


How can I rent a wheelchair?

At the Las Vegas Convention Center, scooters are available at all FedEx locations. 


Are strollers allowed on the floor?

Yes, during show hours only.


Can I bring my pet to the show?

No pets are allowed except documented service animals.


Can I take photos or video at the show?

Only event staff and authorized media may take stills or video.

I have a question that hasn’t been answered. Who can I ask?

Please contact Customer Service and one of our show experts will be glad to assist you. Email [email protected] or call: US +1 (877) 554-4834, International +1 (218) 740-6873.