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How to Build Your Business at MAGIC

December 03, 2018

This complimentary pre-show course for retailers will share everything you need to know to build your business at MAGIC from choosing the right brands for your audience, to learning how to negotiate with vendors and more. Hosted by Mercedes Gonzalez, retail strategist, tradeshow expert and director of Global Purchasing Companies, and Celeste Boehm, UBM Fashion's VP of Retail, this invaluable resource will teach you how to maximize your time and resources at MAGIC this February.

What you'll learn:

    •    Which shows to shop based on your buying needs
    •    Expert tips for planning your open-to-buy
    •    Questions to ask vendors and the right way to follow-up
    •    How to navigate the shows like a pro

    •    Not-to-miss brands, events and seminars

    •    And much more! 



Global Purchasing Companies - a fashion strategy and brand development agency.


Educational Downloads & Resources

How to Build Your Business at MAGIC Presentation