20 Things Every Brand Needs To Know About Working With Influencers
Written by Charles Manning | February 28, 2019
On Monday, The Daily and Coterie hosted an influencer panel at the Javits Center with moderator Aliza Licht in conversation with Danielle Bernstein of WeWoreWhat, The Stripe’s Grace Atwood, stylist William Graper, and The Daily’s own acting events director, Alex Dickerson. The candid and lively one-hour discussion capped off day one of the Coterie trade show and focused on how brands can best work with influencers to maximize their marketing dollars. The esteemed panel spoke about what they look for in a partnership, how they measure success, and the dos and don’ts of branded content. Below, are 19 of their most precious pearls of wisdom — a must-read for anyone looking to grow their business in today’s hyper-competitive and often overwhelming social media landscape. READ MORE
Video >> The Daily's Influencer Panel @ Coterie
Aliza Licht moderated a panel at Coterie to meet some of the biggest influencers in fashion. The panel offered advice on how brands can work with influencers.