Why NY Women's February Continues to be One of the Industry's Best Women's Fashion Show
The second edition of New York Women’s 2019 happened this February after its successful season opening in early January. Tens of thousands of exhibitors, buyers, and members of the media gathered to put on an impressive display of style and inspiration that pumped the show floor full of energy. Booths were filled with exclusive designs which were newly introduced to the eager retailers that search the show for that unique look to get customers in their stores. Networking socials, live photo shoots and educational seminars filled the 3-day event with excitement and opportunity. Read on to find out why New York Women’s is one of the biggest fashion events on the east coast.
Exciting Events and Happening at New York Women’s February
Coming off an impressive January show, the NY Women’s team wanted to give their attendees even more intrinsic value to take back to their stores. The events below were designed to increase traffic, educate and ultimately create more opportunity for brands and their buyers.
The COTERIE Live Photoshoot gave onlookers a glimpse into the world of fashion photography. Placed right on the registration floor, the intricately designed photo set drew a crowd of onlookers who watched professional photographers shoot models, dressed in pieces plucked right from the show floor. Exhibiting brands got involved by lending their best styles to be worn, photographed and then posted to social media in real time. This gave retailers a sneak peak of the quality of clothing at the show even before they took their first steps on the floor.
There is always something to learn in this malleable industry and New York Women’s offered four educational panels on the challenges of adapting to the changing landscape. Topics on sustainability, influencer marketing, and acclimating to the digital era were discussed in front of zealous listeners. For many established brands, transitioning to the 21stcentury can prove to be difficult if they’re not willing to make the correct adjustments. Their customer’s buying process is changing and they may not be prepare to sell to them, so coming to New York Women’s gave them the chance to learn from the people that are thinking ahead of the curve.
“BRANDS WILL FIND THAT IF THEY TAKE THE TIME AND MONEY TO INVEST IN BEING SUSTAINABLE THAT THEIR CUSTOMERS WILL RESPOND AND THEY WILL SEE A DIFFERENCE IN THEIR LOYALTY”
– Kerry Bannigan | Founder, Conscious Fashion Campaign
New York Women’s gave exhibitors a chance to step away from selling to enjoy a little shopping of their own. Located both on the show floor and adjacent to registration, VINTAGE @ COTERIE, BEAUTY @ COTERIE and FAME 2 GO offered up jewelry, rare finds and apothecary items to take home that same day. This gave everyone a chance to shop and take a little time for themselves over the busy 3-day event.
Each day offered up a different chance for buyers and brands to connect outside of their booths. Coffee and cookies in MODA, breakfast and lunch all 3 days and a toast to end Day 1. These events were opportunities for a more casual meeting environment. They took some of the edge off of buying and selling to create spontaneous connections. New York Women’s gives its brands every chance to expand their network and form relationships that will grow their business.
WANT TO EXPAND YOUR NETWORK AND GROW YOUR BUISNESS?
New York Women’s February raised the bar on fashion shows with its curated floor plan and interactive events. So much so that there is no other option but to do it again this summer for NY Women’s June. Exhibitors can expect even more events, education and media to draw in even more retailers through the doors. A jewel-box version of its predecessor and an exclusive showing of elevated pre-collections, NY Women’s June offers a reimagined shopping experience for retailers and consumers alike. This market also features an extended presentation of apparel and accessories ranging from trend-driven fashions to new and emerging designers.
EXPLORE SOME OF THE BRANDS THAT MADE AN IMPACT ON THE SHOWFLOOR
The Cotton Candy LA's booth was able to bring the sunshine to what was a rainy NYC week. Founded in 2005, Cotton Candy LA combines SoCal vibes with effortlessly flattering silhouettes and quality textiles to create original seasonal collections. They gather inspiration from music, art and wanderlust, actually flying their designers all over the world to then come back and create pieces that celebrate individuality and self-expression. Operating ahead of the trend allows Cotton Candy LA to succeed in an industry where the consumers crave a statement piece.
The downtown LA based company has been traveling to NY Women’s for years now, excited to flaunt their unique and selective collections in front of eager buyers. “The reason we come back to FAME is because our regular consumers are from all over the US, but this show we’ve met a lot of people from overseas and Canada. It’s great to meet new and potential customers that are actually spending. So, we’re very happy every show.” says their Operations Director, David Park. A reach like FAME’s can open up so many doors for a company like Cotton Candy LA, one that is always searching for a new adventure.
Founded five years ago, the young and hungry Mod Ref booth displays timeless and detailed pieces. The LA based brand designs clothing with a macro mindset. Their clothes are made to last, both in style and durability. They want their customers wearing them throughout every milestone in their lives and remembering how they felt when they wore Mod Ref. Backed by a rooted motivation to empower women through their creations, the simplistic yet detailed designs are made to give the customer confidence. Enough confidence even to walk the stage of the Miss America pageant this year. Miss North Carolina sported Mod Ref’s Paige jumpsuit to wow the judges.
Coming to New York Women’s for a few years now, Mod Ref loves to see the range of retailers that come into their booth each show. “The quality of the clientele that comes to these shows are very powerful. The customers are great and always so sweet. We also see a wide variety of buyers, anywhere from majors, to mom and pop shop, to resorts stores” says Jessica Begley, Mod Ref’s Sales Manager. “We love seeing those small specially stores here knowing they’re still doing business and not closed based on the economy”. No matter how much the internet grows, it can’t take away from the fact that real buyers need to experience the clothing and story behind it in person to know its right for their stores.
“We’ve seen stores from around the world, We’ve worked with store from Tokyo, from all over Europe, South America and that’s a major factor as to why we show our product here. It’s the reach.”
- Gary Marguiles
Buyers couldn’t walk buy the Hilary Radley for Katherine Barclay (HRKB) booth in MODA without noticing the fun and energetic Gary Marguiles. Retailers are drawn to HRKB’s booth because of the welcoming personality of their National Director of Sales and stay because of their limited luxury collections. HRKB is Montreal based, celebrating their 40thyear in business selling to the modern contemporary women who wants to be a desk to dinner dresser. With their growth, they’ve also expanded into lifestyle clothing that can be worn for weekends and more casual events.
HRKB prides themselves on providing clothing that’ll make their buyers stand out, be different and be proud about it. “People come to us for that special unique piece. Our customers want to wear a wow piece and we like to say we put the special back into specialty stores.” says Gary Marguiles. Knowing exactly what their customer wants might explain HRKB’s success at the MODA shows throughout the years.“We’ve been doing the show for about 15 years now and every season we’re very happy. We see a lot of familiar faces, we look forward to seeing who comes to the show. They enjoy coming in, shopping new collections and they’re excited about it every season.” For HRKB, New York Women’s provides a unique opportunity to strengthen and form connections that last over 15 years.
Take a look at more coverage of NY Women's February:
FASHION WEEK DAILY – COTERIE Buzz: On The Floor At The Show
FASHION WEEK DAILY – 17 Must-See Brands Showing At Coterie This Season
FASHION WEEK DAILY – COTERIE Buzz: Meet Coterie’s New Class
FASHION WEEK DAILY – Sole Commerce Buzz: On The Floor At The Show
FASHION WEEK DAILY – Lauren Grossman On How To Make Comfort Chic
SOURCING JOURNAL - Animal Prints and Blue Were Coterie’s Standouts for Fall ‘19
SOURCING JOURNAL - A Look at the Latest Footwear Trends from Sole Commerce
SPORTSWEAR INTERNATIONAL – Key Looks from the NY Women’s Trade Shows: Coterie