THE TENTS: An Elevated Perspective
An elevated space on the show floor that caters to the high-end contemporary marketplace, THE TENTS is a mecca of treasured luxury brands, retailers, and press. This visionary neighborhood serves as a platform for mens and dual-gender labels to present innovative and superior designs.
Buyers from premier retailers specifically seek out THE TENTS for the area’s superior brands that feature a high-end aesthetic and on-trend staples. As part of THE TENTS, brands have access to a dedicated retail team that ensure top retailers are in attendance. Being part of THE TENTS neighborhood also affords brands complimentary promotion in exclusive emails to update buyers of the treasured labels showing.
Preview a sampling of the brands showing with THE TENTS this season.
“It’s about bringing the community together to grow, inspire, educate and do business. You just can’t get that anywhere else.”
Fashion Director, UBM FASHION – Men’s
An off-duty model favorite, FRAME is lauded for its effortless, yet on-trend European aesthetic. The brand launched in 2012 and has since skyrocketed due to its strong heritage and commitment to high-quality manufacturing. With headquarters split between Los Angeles and London, FRAME truly represents an elevated international style.
Designed with a creative, sporty, and ultra contemporary aesthetic, MX Paris by M.X. Maxime Simoëns is at the pinnacle of classic and new age style. The visionary designer, Maxime Simoëns, has worked with the likes of Jean-Paul Gaultier, Elie Saab, and Christian Dior. Both masculine and timeless, the collection is made specially for the modern and urban man in a versatile and accessible manner.
Founded in 1932, Bogner designs the finest sportswear on the market with innovative technical details. On a quest for style and performance, the brand repeatedly reinterprets the sportswear category with impeccable form and function. The long-established label is one of the most successful companies in the sportswear industry.
Revolutionizing the denim market, Raleigh Denim is committed to designing premium denim that embodies the true American spirit. Created in North Carolina, the brand crafts visionary denim that is both sophisticated and purposeful. Inspired by the company’s strong roots in North Carolina, each piece is American-made and crafted with attention to each and every sophisticated component.
A true work of art and class, RES IPSA designs footwear and travel accessories inspired by the founder’s travels to Istanbul. The timeless brand has recharged the classics, such as the simple but essential British loafer, with vibrant fabrication and impeccable details. Both intricate and contemporary, RES IPSA reinvents the wheel every season.
At the intersection of functionality and style, Bellroy is where sophistication meets high-quality goods. Designed to be simple and minimalistic, yet purposeful, the brand includes carefully researched details to optimize the customer’s experience. Bellroy has mastered the art of carrying the modern man’s items in a stylistic, yet purposeful manner.
Register here to attend PROJECT January 21-23 to shop the best brands in the industry.