A Successful Start To 2019: NY WOMEN’S & CHILDREN’S CLUB Recap
NY WOMEN'S and CHILDREN’S CLUB were the kick off events of the 2019 season; brands and buyers alike came together to create a successful and busy first show. Exhibitors were able to catch up with their old customers, meet new ones and showcase the quality of their new collections from the upcoming season. While buyers got to travel through the endless aisles of six unique shows, each offering an extended presentation of apparel and accessories.
The January NY WOMENS & CHILDREN’S show allowed thousands of retailers to replenish their shelves from the holidays, explore new designs, and get a taste of what’s to come for their industry. A-List stores like Bloomingdale’s, Urban Outfitters, Barneys, and Nordstrom were among the many that shopped the show floor.
EXCITING EVENTS FOR BRANDS & RETAILERS
The UBM FASHION team put together highly curated events and happenings to facilitate the overall success and relationships between the brands and buyers. Lab 38, a new health and wellness brand, kicked off the show adding an energizing high-performance gourmet coffee and hot chocolate bar. Retailers were eager to get their caffeine early in the morning to begin searching the show floor for that next best thing to woo their customers with. In addition to the super food enhanced coffee bar, retailers and brands took advantage of the complimentary, DIY show bag which could be customized with patches, pins, and embroidery showing off so much creativity.
FAME favorite, DJ Quiana Parks, electrified the floor with live music throughout the day and into the evening for a happy hour on the main concourse of the Javits Center, where show presidents got to mingle with exhibitors and retailers for a celebration of a successful first day. On day two, Nicky Hilton (yes, that Hilton) joined the Tolani booth in ACCESSORIES THE SHOW. Retailers, and even some exhibitors, crowded the booth to get a chance to meet the fashion icon who spent the day showing off the vibrant Tolani collection.
BRANDS THAT MADE AN IMPACT ON THE SHOW FLOOR
Read on to learn about some of the brands that were making an impact on the show floor this January.
JoJo Maman Bebe
Photos provided by JoJo Maman Bebe
If you were perusing through the aisles of the CHILDREN’S CLUB show, you would not have missed JoJo Maman Bebe. From the second buyers walked through the registration doors, JoJo’s booth was teeming with buyers holding order forms. The U.K.-based company has been designing quirky yet practical children’s clothing, and more, for over 25 years. From pregnancy to pre-school, JoJo’s clothing follows you throughout it all, just ask the Royal Family. Both Kate Middleton and her daughter, Princess Charlotte, were seen sporting JoJo’s, suitably named, “Cream Princess Coat” and Peter Pan top.
Expanding into the U.S. has allowed JoJo to showcase the quality of their collection in front of new and existing customers and CHILDREN’S CLUB has helped facilitate that relationship. “We’re here meeting all of our customers to take orders today, but also hoping to get new business from the traffic. It has been extremely busy, so we’ve been struggling to greet new customers at the moment, but it’s a good problem to have! We’ve had a pretty successful show so far,” said Laura Atkinson, JoJo’s international trade commercial manager.
Learn more about JoJo Maman Bebe: www.jojomamanbebe.com
Photos provided by Jofit
As a first-time exhibitor at PROJECT WOMENS, Jofit was looking to make a statement and give retailers a reason to put their pens to paper and write orders. Presenting their innovative ordering kiosk, Jofit made an impact among buyers on the show floor. The women’s golf apparel brand designs their clothing to make the customer look phenomenal and inspire confidence. Modifying the everyday sporty look, Jofit created shirts with back darts to slim the figure, golf tops that have scoop hems in the back, pants engineered to have a smooth appearance and implemented rear patch pockets which revivifies the rear-end. The advanced design of Jofit’s garments comes from the mind of a determined and forward-looking founder, a gym teacher in her passed life, Joanne Cloak’s addiction to golf was matched by her relentless grit. “She can wake up one day and say I want to be an astronaut and she will become an astronaut,” said Samantha Gould, Jofit’s senior account coordinator at PROJECT WOMENS, speaking on her founder’s determination.
Fighting their way to the top, Jofit is in 5,000 golf shops throughout the country and No. 1 in private clubs. To help sell their apparel in the digital age, Jofit’s new kiosk allows retailers to sell their clothes without the hassle of having a surplus of inventory piling up in the back room. Customers can find the Jofit kiosk in retail stores, hotels, airports, and resorts where they can try on selected clothing in a range of sizes and order them to be shipped to their homes on the spot through the kiosk. Rolling out a totally new business model, Jofit needed a totally new audience to sell to, so they found their way to PROJECT WOMENS, which offers the diverse attendees to satisfy the new age of fashion, both in trends and innovation. “We wanted to get away from green grass roots of selling and wanted to branch out into a different audience that would be more accepting of the idea. The feedback has been great. Everyone said this is the way of the future and it really is,” said Gould.
Learn more about Jofit: www.jofit.com
Susan Hanover Designs
Photos provided by Susan Hanover Designs
Featured in ACCESSORIE CIRCUIT, Susan Hanover Designs’ booth showcased their elegant event jewelry which are all made with real semi-precious stones traced in sterling silver. The niche accessories brand is designed to make their customers confident enough to be center of attention when they walk into any important event. With an impressive following from power-personalities like Beyoncé, Oprah, and former first lady Michelle Obama, it is clear that Susan Hanover Designs’ accessories appeal to today’s woman who doesn’t want her professional achievements to overshadow her impeccable taste.
What started out as a hobby for this South African-born, NY-bred former lawyer, Susan found early success selling to friends and family. She soon moved into a few local shops before eventually finding her way into iconic retailers such as Neiman Marcus, Bergdorf Goodman, and Henri Bendel. She attributes part of her incredible growth to exhibiting at shows such as ACCESSORIE CIRCUIT. Susan is a veteran of the shows, returning time and time again to connect with the industry’s best retailers. Susan said her customers are what keeps her coming back. “I’ve done so many shows and I feel like if I don’t come then I just lose touch with them. It’s a good platform to show our new collections,” she said. ACCESSORIE CIRUIT allows for this unique relationship to form between brands and their buyers that you can’t get through emails or the Internet.
Learn more about Susan Hanover Designs: www.susanhanoverdesigns.com