Strongbody Apparel: A Fresh Take on Athleisure
Rooted in its uncompromising quality and design, Strongbody Apparel is revolutionizing the term athleisure. Founded in 2012, the Canadian brand designs what can best be described as tailored performance wear, meant to double up as office wear and activewear. The Strongbody man redefines versatility, taking the CEO board by day and transforming into an athlete by night. The brand’s garments have been featured on top menswear publications, such as GQ, Uncrate, Gear Patrol and Bloomberg.
Fabrication sets Strongbody Apparel apart from the rest. The brand utilizes merino wool and french terry to craft luxurious and durable apparel for the modern man. Strongbody does not compromise on style over performance, incorporating hidden technology such as strategic ventilation and flat lock stitching into its garments.
This season Strongbody Apparel will be bringing more casual pieces that work as both performance garments and lifestyle wear. Inspired by luxury menswear, the new collection is designed to be merchandised into less performance wear focused stores. The stand out will be the chino pant as well as a new polo cut from luxe bamboo. The collection will dramatically expand the brand’s product offering and price points. Strongbody is also expanding its reach by releasing a women’s capsule that will include everything from bras and leggings to jackets.
The brand is not only committed to creating the finest menswear, but also dedicated to giving back to the community. With its Buy One Feed One program, every time a Strongbody Apparel product is purchased, the brand helps feed a child in need. Strongbody Apparel works with nonprofits such as the World Food Program to help distribute school meals where they are most needed.
Register here to attend MRKET January 21-23 to shop Strongbody Apparel and more of the best brands in the industry.