Sourcing Trend Direction | Spring-Summer 2020: Dose
Leading trend forecaster, Fashion Snoops, takes you through the biggest culture and trend directions for Spring-Summer 2020, such as: Dose.
Explore the colors, materials, patterns & graphics here.
In Dose, we look to the pioneers of discovery and philosophical idealisms from early trailblazers who explored conversations between science and culture through psychedelic research journeys. We take inspiration from modern mood research and its correlation to sensory experiences. How physical and mental stability can be improved through virtual adventures, AR introductions and the growing influence of cyber networks that enhance consciousness and blur the lines of reality. Art that aims to break down boundaries gains traction, inviting the mind towards a new type of enlightenment.
DERIVED FROM THE MACRO TREND:
It takes a lot to grab our attention today and even more to keep it. The physical world around us is competing with the digital world in our phones and computers. The entertainment, retail, art and marketing industries are seeing positive results from building immersive brand experiences, such as virtual and hybrid events, exhibitions, trade shows, and pop ups. The next level of wow factor is using cutting edge technology tools to deliver multi-sensory experiences that appeal to all five senses, creating loyalty and building emotional relationships with consumers. Customization is a key for the immersive physical retail experience, whether it's personalizing a product or the store tailoring the shopping experience to you through in-person service, augmented, and VR.
Experiential Marketing • New Media • Immersive Experiences • Customization • VR & AR Revolution
COLORS + COMBOS
A blend between psychedelic science and virtual reality inspires inspires a new generation of highly technical materials, engineered to provide the ultimate sensorial experience. Synthetics are driving forces as the artificial becomes the new natural, innovations in 3D printing and dry dyeing render traditional production methods obsolete, and emerging technologies propel us further into a new future we want to create.
Powder Pigments • Blurred Sheers • Utility Canvas • Neon Netting
Smoothed Fleece • Reflective Film • Printed Plastics • Digital Rib Knit
PATTERN & GRAPHICS
Dark Wave • Cognitive Gradient • Dissociation • Mophogenesis
Wake Up • Hallucinatory Fields • Tunnel Vision • Color Therapy
TREND FORECAST PROVIDED BY
Fashion Snoops is a global creative agency that helps brands and companies harness future trends and act on the opportunities they bring. FS provides consulting services to global fashion and consumer product brands, as well as SaaS solutions wired for creators - allowing them to create smarter.
Headquartered in NYC, Fashion Snoops has clients and contributors in 50 countries around the globe. For more information visit, fashionsnoops.com