Press | Retailers Opt for Variety In Their 2019 Swimwear Buys
Diversity, comfort and active lifestyle are among the macro shifts shaping the $47 million U.S. swimwear market, according to a new report by retail analytics firm Edited.
When it comes to swimwear, one size does not fit all. Mass market retailers are trying to ease sizing woes by adding more fits to their assortment. In the U.S. and U.K., Edited said retailers are growing their selection of petite swimwear by 15 percent and plus size swimwear by 31 percent year-over-year.
However, retailers are neglecting the tall segment.
"The flags opportunity for brands to cater to this body type-especially for one-pieces, which Edited said made up the majority of swimwear assortments in 2018, is poised to grow 11 percent during Q1 2019. Luxury e-tailer Net-a-Porter believes in the summer staple, increasing its bikini assortment by 24 percent."
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