Press | Creating an Industry Destination for Elevated Resort and Swimwear
Creating an Industry Destination for Elevated Resort and Swimwear
BY BOF TEAM, JULY 12, 2019 05:20
MIAMI, United States — The desire for luxury experiences driven by the Millennials continues to impact consumer trends globally. In the next 5 years, market research firm Euromonitor projects that global international arrivals will reach 1.6 billion. As more and more consumers seek to share aspirational lives on Instagram, the visibility of every aspect of their wardrobe has increased, which is driving increasing demand for premium and elevated resort and swimwear.
An immersive experience showcasing international contemporary and designer brands during Miami Swim Week, DestinationMiami is seeking to tap this opportunity by creating a space where “emerging premium international brands can thrive and where it’s much easier to support brands’ first steps,” says its Senior Events Director, Hillary Joseph.