NY Women's June | Staying Relevant, Staying Elegant
As a store owner in today’s perpetually shifting retail landscape, one of the top priorities of any buyer is to stock their shelves with what’s new and now in the industry. To stay relevant and adaptable, retailers and exhibitors descended upon the New York Women’s marketplace this June 9-11th, 2019 at the Jacob Javits Center in NYC. The 3-day event was filled with elegantly displayed collections, networking happy hours to meet new business contacts, and learning opportunities that retailers could immediately apply to their own buying approach at the show, as well as selling strategies for their stores back home.
“We have to be here all the time to keep that relationship going with
the buyers and to make sure we stay relevant on the racks.”
Andre Cho | Lush Clothing
New York Women’s June was particularly a special one because it saw the launch of the newest addition to the show roster, DESTINATION by COTERIE. A thoughtful curation of global designers, DESTINATION by COTERIE, led by former Cabana show director, Hillary Joseph, celebrated the nomadic sense of wanderlust by showcasing warm weather travel lifestyle brands. Collections ranging from resortwear to swim + accessories, buyers walked through and experienced a shift to a tropical destination with palm trees and flowing floralwear. A Neighborhood at New York Women’s, DESTINATION will have a stand-alone show during MIAMI Swim Week on July 13-16th 2019. Interested in exhibiting? Contact us.
EVENTS AND HAPPENING ON THE SHOW FLOOR
New York Women’s continues to put their brands and buyers first by investing in their internal growth and personal ROI’s. By educating, inspiring, and engaging, the show cultivates a community that moves forward together through a deep and ever-changing fashion landscape.
In partnership with the Accessories Council, ACCESSORIES THE SHOW put on an impressive FW19 trend presentation hosted by Lauren Parker, the former Editor-in-chief of Accessories Magazine. On the morning of day 2, viewers got energized and educated with coffee and listened to an exclusive Fall accessories forecasting that taught them the trends and styles to look out for in the upcoming season.
Fashion icon and a former correspondent of “The Bible of Fashion” WWD, Iris Apfel stopped by the show to search through the aisles for the next show stopping outfit. Maybe looking for an updated classic piece in MODA, or an oversized neon chain necklace in ACCESSORIES THE SHOW, or a custom jean jacket from Voche in [pre]COTERIE, or possibly even a trendy southwestern blouse from FAME, Apfel strolled through the show floor to greet brands and learn about the newest collections New York Women’s had to offer.
Each section of the show allowed the retailer to shop for every category that their stores carry. By expertly merchandising the showfloor, New York Women’s enabled brands to be located and found next to their counterparts in their industry. STEVE MADDEN, a regular at New York Women’s and the MAGIC shows, commented on just that “We’ve been doing the show for at least 4 years now. We like it because the boutiques come here and they buy their clothes, they buy their accessories, and then they could also see their shoe vendors at the same time. I think we sit well with all the clothing brands and it’s good to keep it all together, so they can shop for everything here all under one roof.” Say STEVE MADDEN’s Account Executive Ryan Pine.
By placing brands that have collections which complement each other, it allows for retailers to easily find styles that match one another from brands across the globe. To help with discovery and also with a little healthy competition, the show hosted an installation for The Independent Designer Handbag Awards’, presented by Handbag Designer 101.
The 40 finalists’ handbags were displayed on the show floor, where exhibitors and buyers alike had the chance to discover and vote for the next “it” bag as part of the 13thAnnual Independent Handbag Designer Awards sponsored by COTERIE, which happened the same week of New York Women’s June. Winners of categories like “The COTERIE Best Handbag in Overall Style and Design” or “The Best Retail Bag Presented by Macy’s” received amazing grants and opens a variety of doors in the handbag industry.
New York Women’s creates these opportunities to give brands the extra reach it might take to stand out to buyers at the show. “We only have a showroom in our corporate office and not many customers can come out there and see us, so we want to expose ourselves a little bit more and the only way to do that is attending shows like this, where everybody comes to” says Marcela Ortiz of Lucy Paris.
Through an abundant amount of promotional avenues, New York Women’s continues to provide the value needed to make waves for brands of all sizes.
THE TALK OF THE SHOW
“Yesterday was probably our busiest day. Real good stores are here. We’ve set appointments with our regulars, but we’ve also seen a good number of new buyers. This show itself was pretty good overall” Kevin Cahill, Sales Manager | Latico Leathers
“We always come back to the show because we have customers in this region that expect us to come. This is where our buyers are used to seeing us.” Elan Savi, President | Elan
Take a look at more coverage of NY Women's June:
WeAR MAGAZINE - [pre]COTERIE end of second installment
DON'T MISS OUT ON OUR NEXT NEW YORK SHOW.
Save the date:
August 4-6, 2019
Jacob Javits Center, NYC