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June 11, 2018

New PROJECT SOLE Brands to Watch | Interview with Leslie Gallin

Posted at 12:35 PM

This July, retailers and shoe-enthusiasts alike will gather for the first-ever and only market in New York with men’s and women’s fashion — under one roof. Better yet, PROJECT SOLE, the only contemporary footwear destination in NYC, will be unveiling a selection of new brands that you will not want to miss. We’ve taken a moment to sit with UBM Fashion’s president of footwear, Leslie Gallin, to hear which new brands she’s personally excited about and what retailers should keep an eye on this shopping season.

         Leslie Gallin, footwear president of UBM Fashion           Leslie Gallin, footwear president of UBM Fashion

 

Q: Which 3 new brands are you watching at this July’s PROJECT SOLE?

LG: Three brands that I have my eye on are: Barker ShoesDuke + Dexter, and Wolf & Shepherd

 

PROJECT SOLE Brand: Barker Shoes     PROJECT SOLE Brand: Barker Shoes

Above Brands: Barker Shoes

Q: Why are these new brands standing out to you the most?

LG: These brands represent the future. They’ve taken strategic initiatives to become omni-present, which is what the industry is moving towards. They have a presence in the brick-and-mortar stores, online and direct relationships with wholesale.

PROJECT SOLE Brand: Wolf & Shepherd      PROJECT SOLE Brand: Wolf & Shepherd

Above Brand: Wolf & Shepherd

         

Q: What opportunities do these brands bring for retailers?

LG: Margin maintenance. It’s more important than ever these days to solidify one’s brand entity and establish value behind the brand. In today’s market, consumers are getting confused when they see brands constantly on sale and questioning where the value of the product actually lies. Within PROJECT SOLE though, and with these new brands especially, we see strong brand identities, a loyal brand following and their ability to validate their value to consumers.

PROJECT SOLE Brand: Duke + Dexter      PROJECT SOLE Brand: Duke + Dexter

Above Brands: Duke + Dexter

Q: Are there key trends you’re seeing within your selected brands?

LG: Yes, they all recognize in order to build a brand, they need to foster relationships with retailers to enhance their support & marketing opportunities.

       

PROJECT SOLE Brand: Barker Shoes     PROJECT SOLE Brand: Barker Shoes     PROJECT SOLE Brand: Barker Shoes 

Above Brands: Barker Shoes

      


Meet these brands and more at our first ever NY Men's & Women's July market. Get your badge here today!