MRKET and PROJECT Brands Take Italy
Interpreted in countless different ways, menswear is representative of the intricate inner workings of the modern gentleman. The ever-changing landscape of global fashion is impacted by several different cultural influences that are directly visible in trends. Each corner of the world offers a unique and innovative perspective on style and overall aesthetic. A handful of trade shows throughout the world are highly anticipated each season for showcasing brands and trends that are leading the way in menswear, PROJECT and MRKET being a few of them, as well as Pitti Uomo in Florence.
See a sampling of the brands showing at PROJECT and MRKET in New York this July that you didn't have a chance to see in Florence this season.
Minimalist bags designed for wandering. Created by Samuel Bail and Abel Samet, Troubadour Goods was conceived out of a need for the perfect overnight bag and has since transformed into a comprehensive brand offering essential bags and accessories. Purveyor of lightweight and minimalist bags, the London based label believes that the devil is in the details with hand painted raw edges and high-comfort, no sweat designs. This season the brand will be launching its Explorer Collection featuring a brand new range of accessibly-priced backpacks in both Florence and New York at PROJECT. Not straying from the Troubadour design ethos, these bags are designed with a clean, refined aesthetic.
Simplifying the very experience of carrying the essentials, Bellroy takes an uncomplicated perspective on organization and style with everything from wallets to backpacks. This season the brand designed with the concept of “carrying better” in mind, creating technical silhouettes that help transition the wearer through the day. The Bellroy team is prepared for it’s packed trade show calendar, beginning with the premier of its newest range of bags, price points and colors at Florence’s shows. Following the Italian trade shows, the brand is thrilled to bring its newest collection stateside at PROJECT.
“The spirit of the past always lives in the present”
Founded in 1946, Schneider’s is rooted in the classic history of its stunning hometown, Salzburg. The innovative brand crafts purposeful apparel and accessories with an avant-garde twist to cater to the modern man’s versatile needs. Schneiders Salzburg is continually designing recharged, yet timeless styles for both men and women. The visionary brand will be premiering a special key piece at the Florence men's shows. Schneider’s men’s designer divulges, “Summer Loden will be interpreted for SS ‘19 as a brand new parka style in a noble loden fabric with a water repellent cashmere combination, designed with a special new technique. The parka will also feature an innovative 'wink-wink' view of the mountains to protect from any summer weather changes.”
Founded in 1938 in France, Armor Lux is a master of the essentials, designing high quality knits with a Maritime aesthetic. A true purveyor of excellence, Armor Lux is one of the largest apparel manufacturers in Europe with a network of over 60 stores. The brand finds its designs deeply rooted in French history using the Breton Stripe, a classic pattern used by the French navy. In celebration of the brand’s 80th anniversary, Armor Lux is releasing a collection made exclusively in France with 100% cotton. The Armor Lux team continues to show its collection in Italy as an excellent stepping stone to increase its global distribution.
Truly British brand, Whitehouse Cox. handcrafts each and every item with its classic heritage in mind. The elevated brand started as a small family business focused on equestrian equipment and grew into a flourishing label. Using the highest standard of leather goods, Whitehouse Cox was enlisted to design the British Army’s equestrian equipment for the first and second World Wars. Quintessentially English, every product is made in the UK.. Whitehouse Cox. will be showing a collection focusing around the success of its canvas luggage brilliantly trimmed with English Bridle Leather in Florence. The brand will also be showing this refreshing collection at MRKET New York.
Rooted in its strong heritage and commitment to style, Pantherella designs unparalleled socks that perfectly complement the modern gentleman's wardrobe. The English brand was founded in 1937, and has since become a true master in the art of crafting visionary socks. The SS19 collection drives inspiration from a nautical aesthetic, featuring waves of exotic colors and unique textures. Buyers are sure to be impressed by the vast array of high-quality socks that the brand is bringing to MRKET this season.
Register to attend MRKET and PROJECT here to see these visionary brands and more July 22-24 in New York.