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November 21, 2017

The Intersection of Functionality and Style: Vuori

Posted at 12:08 PM




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Built on the foundation of the West Coast vibe, Vuori is reinterpreting performance apparel. The brand lies at the intersection of fitness, surf, sport, art, and life, creating pieces that are versatile and applicable to any and all situations. Crafting garments with invigorating colors and prints, along with a tailored and modern fit set Vuori apart from the rest. The innovative fabrication takes each garment to the next level, with recycled polyester, v4 technology, sea cell and upcycled coconuts. The Vuori aesthetic finds the perfect balance between style and functionality.

It’s all about the touch and feel of the product when it comes to Vuori’s original and high quality garments. The brand excels with its attention to detail with offerings such as handstand pockets, that are built to secure personal items when on the move or performing anything from plyometrics to a handstand. Vuori fabrics are anti-odor, moisture-wicking, and quick drying to ensure durability and comfort throughout the day.

The brand is elevating its offering by releasing a small women’s collection in Spring 18, followed by the full release in Fall 18. Vuori is set to release more layering pieces and cross over lifestyle pants crafted from performance fabrics, but styled for the modern man’s day look. The Fall 18 collection is “built to move and sweat in, but styled for everyday life.” Watch the video below to get a sense of the brand's ethos.



Register here to attend MRKET Jan 21-23 to shop Vuori and more of the best brands in the industry.