Instagram Pro Tips from POOLTRADESHOW's Most Popular Brands | August 2018
More and more, shoppers are looking to social media to find new trends and discover new brands. It’s amazing news if you have a highly engaged audience online, but if you don’t, you could be leaving business on the table.
Luckily, there are options. A great way to build your audience online is by selling digitally influential brands. Not only can you capitalize on their cult following, you can also learn from their online strategy.
BRANDS WITH A HIGHLY ENGAGED DIGITAL AUDIENCE OFTEN FOCUS ON:
✓ Personalized customer service
✓ Feature their followers wearing their products
✓ Utilize targeted social advertising
✓ Engage in real-time
✓ Take advantage of new platform features
✓ Create unique, end-to-end shopping experiences
That’s why we’re bringing you some of social media’s most famous fashion brands this season at MAGIC. Whether you’re looking to increase your likes, triple your engagement, or simply reach a new audience, these digital influencers could be your ticket to success.
“JC's Instagram is constantly evolving, but the focus is always on listening to, learning from, and directly engaging with those who love us the most - our customers. Our platform is not just for showcasing our great shoes, but also the incredibly diverse and beautiful group of people who follow our Instagram and enjoy our products. We make sure that we acknowledge and respond to as many comments, DMs, and tags as possible, and we never post after 4pm!”
“There is no secret to what we are doing on social. Camp Collection celebrates friendship and having fun together, with an emphasis on summer camp nostalgia. We just have fun with the account and listen to what our audience loves. We don't take it too seriously, maybe that's the trick?”
"Over the last few years, Instagram has been one of the most important tools for helping #LoschyCrowns to grow and gain notoriety. The great thing about crowns is that the first thing people want to do is take a photo of themselves wearing them! I’m lucky that customers are constantly tagging me in their photos, so I get a consistent flow of awesome content."
“Instagram has become the main marketing tool for my small business especially since it's so visual (perfect for jewelry!). My success with Instagram has been an organic process and my biggest drive behind it is to authentically connect with my audience. I work to make the account as transparent as possible while building my brand and I also put out artistic/engaging content.”
Register now to meet these brands at MAGIC this August.
POOLTRADESHOW on Instagram
Explore leading social brands you can meet at MAGIC this August in a variety of different categories: