MRKET BLOG

<< Back
April 18, 2018

Innovating Menswear: Mizzen + Main

Posted at 4:29 AM

 

1

Brackish BowtiesBrackish Bowties FacebookBrackish Bowties TwitterBrackish Bowties Instagram

Mizzen + Main are the masters of the quintessential men's shirt. The brand takes a truly innovative approach to every garment produced, focusing on functionality and usability without compromising style

The visionary brand was first conceptualized when Mizzen + Main’s now CEO, Kevin Lavelle, was working as a venture capitalist and his client’s associate arrived at a meeting drenched in sweat. In that moment, the need for a truly versatile and breathable shirt became evident. Lavelle returned to the basics by examining the fundamental issue with the traditional shirt. From there, the brand developed its unique four-way stretch moisture wicking blend of fabrics that both keeps the wearer cool and is machine washable and wrinkle free.


2


Mizzen + Main adapts to every unique body type and aesthetic, appealing to a wide variety of consumers. The brand is incredibly committed to giving back to the veteran community, committing all its efforts towards supporting the Adaptive Training Foundation, which help to rebuild lives after the program.

At its core, Mizzen + Main is rooted in innovation, repeatedly seeking to revolutionize the menswear market. The brand has two different blends of fabric, with Leeward/Blue resembling a traditional dress shirt in feel, and the Spinnaker line being more stretchy and soft than the traditional dress shirt. Simply put, Mizzen + Main has crafted the best dress shirts. The brand will continue to expand its product base and is currently developing performance lightweight flannels and a lighter weight version of the dress shirt.

Expanding into different categories, the brand has developed its flannels, polos, henleys, sweaters, and even trousers. With this product mix, Mizzen + Main has successfully created a comfortable and stylish wardrobe for the modern man.


Register here to attend MRKET July 22-24, 2018 to shop Mizzen + Main and more of the best brands in the industry.

← Previous Blog Post

MRKET Street Style