<< Back
November 8, 2018

Here's why MAGIC's February 2019 market is the essential tradeshow destination.

Posted at 11:30 AM

While the tradeshow is more vital than ever, at MAGIC we’re focused on evolving to keep up with your unique business needs. 

As Celeste Boehm, VP of Retail Relations says, “We’ve heard what our retailers want: unique product, speed to market, and a seamless shopping experience. We’re excited to share—that’s what MAGIC February 2019 is all about.”

Here’s what you can look forward to this February.




This season more than ever, the MAGIC team has scoured the globe for fresh talent, never-before-seen designers, and completely unique points of view. We’ve heard how much one-of-a-kind product matters to retailers—it allows you to stand out in a competitive market and keep your customers wanting more. Plus, shop more international brands from countries like Australia, Brazil, Italy, Turkey, Romania, Spain, U.K, France + beyond. Also, MAGIC is partnering with MMODE in February to provide buyers with a selection of leading Montreal Fashion brands. 


 Retail Concierge Service

We’ve expanded our complimentary personal shopping program to have more brand experts onsite to walk you through the show, pinpoint brands that meet your customer profile, schedule buying appointments for you and assist with any of your shopping requests before, during and after the show. Schedule an appointment with a MAGIC retail relations expert this February and enjoy a convenient and time-efficient shopping experience. To book your appointment for February 2019, please email [email protected]


 Mobile App

In this new digital-paced industry, it’s important for you to access information from your phone. That’s why we’re launching MAGIC ONLINE, a new mobile app that allows brands and buyers to connect more than ever before. This new technology provides retailers with interactive maps of the show floors and offers personalized suggestions for where to shop, as well as schedule buying appointments, offer updated brand lists and more.


Education and Networking

Learn from the most influential voices in the industry in our complimentary educational seminar series, featuring 50+ sessions. Also, attend newly expanded networking events on the show floor to help you connect with thought leaders, c-level executives and fashion influencers. Visit our educational hub year round for breaking fashion news, seminar highlights, and expert-driven insights for your business.  


Eager to explore MAGIC’s enhanced February market? Save your spot here for MAGIC February 2019, February 5-7, 2019. SOURCING at MAGIC opens February 4 at noon.