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April 25, 2018

Behind the Brand: S.M.N.

Posted at 11:58 AM



Brackish BowtiesBrackish Bowties Instagram

Designed with quality in mind and simplicity at its foundation, S.M.N. is elevating every facet of menswear. Launched in 2016 by founder Jazmin Kim, the label brings authentic denim to the forefront. With an emphasis on tailored fits and hand-crafted washes, S.M.N. defies trends, translating to a timeless collection of innovative apparel.


Made in the heart of Los Angeles, S.M.N. is proud to support American labor and bring true quality back to the industry. Reiterating this, Kim expresses the importance of keeping production local, “We value the labor that makes our jeans. Our brand starts with being made in the USA.”

This season the brand will be expanding its minimalist and original line for PROJECT. The Spring 2019 collection will include a sampling of the highest quality Japanese goods with vintage wash treatments. Customers will find the "True Men’s" denim in S.M.N.’s collection in terms of the weight and stretch factor of the fabrics, allowing S.M.N. loyalists to choose the most ideal denim for their lifestyle.

Register here to attend PROJECT July 22-24, 2018 to shop S.M.N. and more of the best brands in the industry.

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