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MAGIC August Marketplace BLOG

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August 19, 2019

AUGUST RECAP | What's Driving The Industry's Best To Our Shows?

Posted at 1:43 PM

It's the energy, simply put. There's no secret that there's an obvious transformation happening in fashion and the only way to counteract it is to transform along with it. Buying patterns have changed, technology has taken over, and conscious fashion decisions are more important now than ever before. Taking all of those factors into consideration have led us to build our shows into an evolving hub that contains extraordinary global buying power, must need collections, educational epicenters, and a community that works together to strengthen each relationship through a mutual affinity for fashion.


Forming bonds that develops the industry's progression has been increasingly vital to its own growth. So, to make sure those bonds were solidified, all of our August shows were packed with what they needed most. NY Women's and CHILDREN'S CLUB in NYC on August 4-6 and ONE MAGIC Las Vegas on August 12-14 housed tens of thousands of buyers, brands, and members of the media that joined in on much more than just your basic transactional business. Meet and mingle cocktail hours, celebrity appearances/performances, enlightening seminars, and new brand showcases kept everyone busy and motivated during each 3-day event.


"The vibes and the energy here are all very lively and refreshing for a trade show. Buyers are here looking at brands and actually writing orders. We're having an amazing time. Everyone’s very happy with the turn out and we've been very busy!"TRIPLE 7 DISTRIBUTION | Dillon Jones, Domestic Sales Manager | PROJECT

Magic Las Vegas NY WomensIf you’ve never been to one of our events or just starting to hear our name pop up, you may assume that we’re like any other unenthused trade show that you’ve been to. Show up, meet with a few appointments, stand in your booth, stare at buyers walking by, give your elevator pitch a hundred times, and go home. That formula may work for your business, it may allow your company to make ends meet, but it probably won’t be memorable or give you the extra push that you need to make it to the next level.


Brands at the August shows had plenty to be happy about with multiple one-of-a-kind experiences to connect with buyers outside of their booths that aren’t available at other shows. From either a lounge happy hours, an En Vogue performance, post-educational seminars, concerts, or bonding over a love for Jane Fonda, Nicki Hilton, or Mo Vaughn, there was always a chance to improve the show experience and create more value for you and your company. In no other fashion event, or any type of show for that matter, would you find all of these offerings under one roof. By partnering with organizations like the CFDA, Highsnobiety, WWD, Accessories Council, Create & Cultivate, WGSN, (many of whom sponsored seminars) and countless others, we work to bring extraordinary outside benefits that no normal show would offer.

“Our show has been really good, we used to do FN PLATFORM and Liberty, but this time we focused on FN PLATFORM only. It’s been good, we got in front of some people that we normally wouldn’t have, and we had some good appointments going into the show. We’ve been pleasantly surprised with the ONE MAGIC move. We’ve met new people that we would have never even heard of.”

LACOSTE | Matt GibelyTerritory Manager | FN PLATFORM

MAGIC Las Vegas Trade ShowsOur seminars give the audience a way to tap into the industry and allowed them to learn from the people who are doing what their brand may need improvement on.  Among many, two common themes that were ever present at our 50+ panels were questions on navigating the new digital age and sustainability. Internet influencers spoke on the best practices of partnering with them, directors from Highsnobiety discussed if brand “clout” had any real currency in fashion today, and why having an “nice” Instagram and website are sometimes just not enough.

"I've never seen energy like this. The robust programming with the panels and speakers, I find it to be very innovative and a great resource for retailers and brands alike. And the show is massive! Having all the shows in one place makes it super convenient for me to come here now. I get to see everything I would ever need to see and learn a lot along the way."   

THE PHLUID PROJECT | Preston Souza, Chief of staff, Buyer | MAGIC

PROJECT Las VegasThulani Ngazimbi, founder of a PROJECT N:OW brand called The Rad Black Kids, led the “Green Is The New Black” panel, discussing the need of education and immediate change in sustainability initiatives among the fashion world. By addressing issues that affect us on a global scale and not choosing to ignore them, we can start to have a gradual impact on the future.


Seeing our community of brands and retailers so passionate about a sustainable future, we have taken steps of our own to promote a smaller carbon foot print. By introducing the MAGIC Las Vegas Mobile App, which includes brand listings, event line ups, way-finding capabilities, brand books, and much more, we have eliminated the need for lengthy show directories which were utilized in previous shows.


In addition, to deepen our commitment to sustainability in the Fashion industry, we have launched Good4Fashion, a partnership between the Conscious Fashion Campaign in support of the United Nations’ Sustainable Development Goals.  The program will work to help move the fashion industry towards a more sustainable and conscious future. Social responsibility, responsible production, ethical practices and eco/animal friendly initiatives are the four pillars that speak to Informa Markets commitment to sustainability and social responsibility.  If you want to learn please visit www.Good4Fashion.com.


The momentum of our sustainability initiatives, along with our ambition to continue to change the traditional B2B show model, will push us into an exciting 2020 show schedule. See below for all our upcoming fashion events and we hope to see you there!

 “My first time at the show [PROJECT] was last February 2019 and I’ve see a tremendous amount of people coming in. Nothing but great vibes. I mean every single booth, there’s always someone coming in, doing business and it’s really like a whole community. It has never been this busy and it’s been a long time since I’ve seen a trade show like this before, and I mean a really, really long time. I started with Nike SB and Hurley at the other trade show, so this is awesome to see. It’s beautiful. Being able to meet up with old buyers we haven’t talked to in so many years and rekindling the connection again is so awesome. We’ve been crazy busy this show. We were busy last show, but this is on another level, it’s intense. Its every hour, we haven’t stopped!”

PREMIERE APPAREL | Richard, Sales Associate | PROJECT



NY Women’s | September 15-17, 2019 | Jacob Javits Center, NYC

PROJECT Tokyo | September 25-26, 2019 | Shibuya Hikarie, Tokyo

NY Women’s | January 5-7, 2020 | Jacob Javits Center, NYC

PROJECT and MRKET NY | January 19-21, 2020 | Jacob Javits Center, NYC

MAGIC | February 5-7, 2020 | Mandalay Bay Convention Center, Las Vegas

NY Women’s | February 11-13, 2020 | Jacob Javits Center, NYC

CHILDREN’S CLUB | February 11-13, 2020 | Jacob Javits Center, NYC


Informa Markets Fashion trades shows




FIBRE2FASHION: NY Women’s to Unite 5 Unique Women’s Shows This Month

WWD – PROJECT WOMEN’S: Zeroing in on Immediates and Holiday

WWD (online and digital daily) – Affordability, Consciousness Reign At New York Women’s Trade Show

EXTRA TV: Nicky Hilton Talks New Shoe Line, Plus: The Fall Shoe Trends (Nicky Hilton, Leslie Gallin)

FOOTWEAR NEWS: MAGIC Reveals Move to Mandalay Bay for February 2020 Edition + Unveils New Sustainability Initiative
CBS: LAS VEGAS NOWUp and Coming Trends at MAGIC

HIGHSNOBIETY:  An Inside Look at Our Partnership with PROJECT N:OW

CBS: LAS VEGAS NOW: Nicky Hilton on her new shoe line
CBS: LAS VEGAS NOWLas Vegas Now Catches Up with Nicky Hilton and her Shoe Partnership

APPARELNEWS.NET: Established Las Vegas Trade Shows on the Move, While a Newcomer Offers Alternative

DAILY FRONT ROW: The Inside Scoop On What’s Driving The Footwear Business

PEOPLE.COM: Jane Fonda hits the floor at day two of the MAGIC tradeshow at the Las Vegas Convention Center on Tuesday

DAILY FRONT ROW: 7 Things Influencers Want Brands to Know About Working With Them

DAILY MAIL  Rachel McCord Puts on Leggy Display in Plunging Pink Jacket Dress at the MAGIC Fashion Tradeshow is Las Vegas

DAILY MAIL: Nicky Hilton is red hot summer blouse as she poses up a storm at MAGIC Fashion trade show

DAILY MAILJane Fonda get back to her fitness roots as she models her new activewear collection in Las Vegas

DAILY MAIL: Jaime King is glam in off-the-shoulder black dress as she joins Rachel McCord at MAGIC Las Vegas trade show

E! ONLINE: Party Pics: Las Vegas - MAGIC

FIBRE2FASHIONSourcing at MAGIC to Focus on Fashion Tech and Innovation:

FOOTWEAR NEWS: How Footwear’s Largest Trade Shows are Adapting to an Uncertain Climate

FOOTWEAR NEWS: As a Minority, Who’s Supposed to Make Sure You’re Getting Paid What You’re Worth?

FOOTWEAR NEWS: Geox Is Revving Up Its US Business With New Leaders and a Formula E Partnership

FOOTWEAR NEWS: If a Shoe Brand Pays an Influencer $1,000.00, Here’s What It Will Get
FOOTWEAR NEWS: 4 Strategies That Will Help Drive Your Shoe Business Right Now

FOOTWEAR NEWS: The Week Ahead: JCPenny, Macy’s Kick Off Department Store Earnings + FN Platform Opens in Vegas

GOLF DIGEST ONLINE: Coolest Things at the 2019 PGA Fashion Show and PROJECT Golf

HIGHSNOBIETY: Here’s Your First Look at PROJECT N:OW Las Vegas

HOLLYWOOD LIFE:  Hottest Celebrity Pics This Week of Aug. 12-18: Cate Blanchett & More

I HEART HEELSFashion Guru Kelly Helfman Set The Trends

JUST JARED: Jane Fonda Presents New Activewear Collection at MAGIC Convention in Las Vegas

LAS VEGAS REVIEW JOURNAL:  MAGIC Las Vegas Show Consolidates, Goes Digital

LAS VEGAS REVIEW JOURNAL: At MAGIC, Fashions debut for plus-size women, gender-fluid

LAS VEGAS REVIEW JOURNAL: MAGIC 2019: US-China trade war helping some US-based manufacturers

MR-MAG.COM: What To Expect At The First Edition of “One MAGIC” At the Convention Center

OK MAGAZINE: Celebrities Spotted Out and About – Week of August 16th  (Jane Fonda and Nicky Hilton)

PEOPLE.COM: Rachel McCord Shows off her styles on Monday at day one of the MAGIC tradeshow at the Las Vegas Convention Center


SOURCING JOURNAL: FN PLATFORM Recap: Top Shoe Trends for Spring 2020 Leon on Familiar Styles

SOURCING JOURNAL: Denim Suppliers at Sourcing at MAGIC Tackle Speed to Market Sustainability

SOURCING JOURNAL: Nostalgia Dominates Fashion Trends at WWDMAGIC in Las Vegas

SOURCING JOURNAL: Denim Trends at [email protected] Point to More Collaboration and Creativity

SOURCING JOURNAL – How PROJECT is Recalibrating for a New Retail Landscape

SOURCING JOURNAL: Chinese Manufacturers at Footwear [email protected] Say Orders are Dropping Amid Trade War

SOURCING JOURNAL/RIVET: The Rivet Awards Honor the Best in Denim at PROJECT Las Vegas

SOURCING JOURNAL: Spring/Summer 2020 Menswear Buyer’s Guide for PROJECT Las Vegas

SOURCING JOURNAL: The Apparel Supply Chain Still Needs a Major Tech Infusion, Experts Say

WWDMAGIC Shifting Venue, Dates in February

WWDWhat To See and Do at the Vegas Shows

US MAGAZINE: About Last Night: See the Best-Dressed Stars on the Red Carpet and Beyond (Jaime King)

SPORTSWEAR INTERNATIONAL:  Trade Shows Make Big Moved in Vegas