Seminars and Event Schedule

To find an Event, Seminar, or Daily Happening of your interest, please choose one of the three options below. Then select by 'Date' and 'Show' to find your desired attraction.

SOURCING at MAGIC

2:00PM
-
3:00PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N250

LOOKING AT THE FUTURE OF CREATING A BRAND AND GETTING IT TO MARKET

The traditional retail environment has seen many new changes, both for brick and mortar stores, and online selling. This panel of experts will discuss the changes, the challenges and the benefits for new apparel companies to launch a brand.

MODERATOR:

  • Frances Harder, President, FASHION BUSINESS INC.

SPEAKERS:

  • Dov Charney, CEO, LOS ANGELES APPAREL
  • Anthony Bergin, Founder, LUMBERUNION

SOURCING at MAGIC

3:30PM
-
4:30PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N25

FOOTWEAR: FROM DESIGNING TO SOURCING TO MANUFACTURING: LEARNING FROM MAJOR BRANDS

Join designer and educator, Craig Nelson, as he shares his experiences as a designer and sourcing/production specialist to major footwear brands. Craig will teach you about the hundreds of steps necessary to design and develop products and how an understanding of footwear sourcing and production is the key to becoming a great designer.

MODERATOR:

  • Barbara Ende, President, SYCAMORE MARKETING GROUP

SPEAKER:

  • Craig Nelson, Product Designer/Consultant to SKECHERS, MARK ECHO UNLTD, ZOO YORK and Professor at West Virginia University

SOURCING at MAGIC

5:00PM
-
6:00PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N250

BUILDING A PROFITABLE FASHION BUSINESS/STEPS TO PRODUCTION

Creating a profitable business in the fashion industry takes both a creative mind and savvy business skills. While walking you through the steps of production, Anna breaks down which steps you should delegate to your left brained staff, and which ones should be handled by your creative types!

MODERATOR:

  • Barbara Ende, President, SYCAMORE MARKETING GROUP INC.

SPEAKERS:

  • Anna Livermore, Founder of V.MORA Consulting and Production www.VMora.com

WWDMAGIC

9:00AM
-
10:00AM
LAS VEGAS CONVENTION CENTER
CENTRAL HALL
WWDMAGIC SHOW FLOOR

KNOW YOUR SHOW FLOOR ABC’S: A SEMINAR FOR NEW STORES

Want to maximize your show floor experience? Learn everything you need to know about succeeding at MAGIC in this comprehensive workshop. We'll discuss show floor layout, frequently asked vendor questions, must-know terms, the season's best new brands, and invaluable buying strategies. A retail relations expert will be present to answer all your questions regarding vendors.

SPEAKERS:

  • Mercedes Gonzalez, Director, GLOBAL PURCHASING COMPANIES
  • Sandy Shapiro, Retail Relations Specialist, MAGIC

SOURCING at MAGIC

9:45AM
-
10:45AM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N250

INNOVATIVE COLOR INSPIRATION

Jessica Colaluca presents an innovative look at color inspiration, with targeted insights on dynamically changing trends and cultural shifts in color. She will discuss important forces driving modern color, as well as the importance of Color Anthropology in design. With a passion for color, Jessica, in partnership with Archroma Color Management, inspires to dream in color.

MODERATOR:

  • Barbara Ende, President, SYCAMORE MARKTING GROUP INC.

SPEAKERS:

  • Jessica Colaluca, Creator, DESIGN SEEDS

SOURCING at MAGIC

11:00AM
-
12:00PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N251

FOUNDATIONS OF FIT FOR FASHION - FOUNDATIONS OF FIT FOR FASHION

Fit issues remain one of the most difficult to resolve in apparel and are responsible for problems from the factory floor to the retail floor impacting sales and return purchases. What are companies and service providers working on innovatively to resolve the fit issues facing our industry?

MODERATOR:

  • Louann Spirito, Director, Technical Support, SGS International

SPEAKERS:

  • Ed Gribbon, Executive Director Alva Insight, ALVANON
  • Crystal Button, SVP Global Sourcing and Tech Design, FULL BODY BRANDS
  • Mark Charlton, V.P. Technical Services, CALVIN KLEIN

WWDMAGIC

12:00PM
-
1:00PM
LAS VEGAS CONVENTION CENTER
CENTRAL HALL, WWDMAGIC SHOW FLOOR

RE-IMAGINING RETAIL

All retail business are now media businesses first which means a strong content strategy is essential. Using examples from Nordstrom, Reformation, Warby Parker and more, retail expert Syama Meagher will demonstrate how the best brands are connecting with their consumers and driving sales. She will also discuss how to enhance your in-store mobile marketing and the importance of expanding to new markets with pop ups.

SPEAKER:

  • Syama Meagher, CEO, SCALING RETAIL

SOURCING at MAGIC

1:00PM
-
2:00PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N251

THE GO-TO SOURCING DESTINATION: VIETNAM CONTINUES TO LURE U.S. FIRMS

Shifting global sourcing strategies affect fashion sourcing executives of all levels as they attempt to find the appropriate mix of regions, countries and product requirements. VIETNAM has become a leading force in the U.S. supply chain and today’s expert panel will explore the ins and outs of their experiences working in this world-class production hub.

MODERATOR:

  • Julie Hughes, President, THE U.S. FASHION INDUSTRY ASSOCIATION

SPEAKERS:

  • Steve DiBlasi, VP Global Sourcing, LANIER CLOTHES
  • Ron Klein, Director Retail & Consumer Management, PWC
  • Avedis Seferian, President & CEO, WORLD RESPONSIBLE ACCREDITED PRODUCTION

WWDMAGIC

2:00PM
-
3:00PM
LAS VEGAS CONVENTION CENTER
CENTRAL HALL, WWDMAGIC SHOW FLOOR

IN 2017: YOUR STORE HAS TO BE DIFFERENT!

In this highly competitive, rapidly changing retail climate, your store has to stand out from the crowd. Join retail expert Dan Jablons as he explains how to incorporate technology into your business, have the right product at the right time, and inspire your salespeople so you can distinguish yourself from the competition and experience lasting success.

SPEAKER:

  • Dan Jablons, Retail Smart Guys, MANAGEMENT ONE

SOURCING at MAGIC

2:15PM
-
3:15PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N250

FASHION INNOVATION: XCEL BRANDS REIMAGES FAST FASHION FOR DEPARTMENT STORES

The Fast Fashion production model, traditionally the strategy of mass market retailers, is being taken upscale by XCEL BRANDS as the company currently owning brands such as ISAAC MIZRAHI and JUDITH RIPKA enters into new partnerships for exclusive collections with major retailers such as Lord & Taylor, Hudson’s Bay and Dillards. Join CEO Robert D’Loren as he shares his firm’s strategies for cutting product development, sourcing and distribution lead times while continuing to deliver quality fashion to the consumer.

MODERATOR:

  • Barbara Ende, President, SYCAMORE MARKETING GROUP INC.

SPEAKER:

  • Robert D'Loren, CEO, XCEL BRANDS (Isaac Mizrahi, Judith Ripka, Lord & taylor, etc)

SOURCING at MAGIC

3:30PM
-
5:00PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N251

SOURCING SHAKE UP: HOW TO STEER YOUR WAY THROUGH 2017 & BEYOND

With a new administration shaking up global trade policy, tax structures and more, sourcing got a lot more complicated in 2017. What hasn’t changed is the challenges that were already on the board: converging shopping channels; the imperative for clear visibility in supply chains; complex fulfillment and distribution systems; and the pressure to get the sourcing mix right. Smart sourcing strategies will blend industry intelligence, the latest technologies and collaborative partnerships with responsible and responsive players.

MODERATOR:

  • Barbara Ende, President, SYCAMORE MARKETING GROUP INC.

SPEAKERS:

  • Charles McMurray, Sr. Director of Branded Product Development and Global Sourcing, CABELA'S
  • Rajiv Malik, Sr. VP of Products and Sourcing, KOHLS
  • Michelle Matthews, VP/Director of Global Sourcing, Manufacturing & Supply Chain for MONARCH GROUP
  • Praveen Kishorepuria, Managing Director, KURT SALMON

WWDMAGIC

4:00PM
-
5:00PM
LAS VEGAS CONVENTION CENTER
CENTRAL HALL, WWDMAGIC SHOW FLOOR

HOW TO OPEN AND RUN A SUCCESSFUL RETAIL STORE

Did you know nine out of ten retailers do not make it past their first year? With the right information and guidance you can avoid many of the most common retail mistakes. Join Mercedes Gonzalez as she shares some of her top strategies and eye-opening stories from her career as a successful retailer and retail coach. Derived from her popular 8-hour workshop, this seminar will highlight the most important factors that can help your store succeed.

SPEAKER:

  • Mercedes Gonzalez, Director, GLOBAL PURCHASING COMPANIES

SOURCING at MAGIC

10:00AM
-
11:00AM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N250

CREATING A SEARCH + SOCIAL STRATEGY: DRIVE CUSTOMER ACQUISITION, ENGAGEMENT & RETENTION

Presented by CPC Strategy and REEF, this session will describe how to utilize Search and Social Media marketing to acquire, engage, and retain customers. Learn the latest strategies in search, product listings, and display ads for remarketing and promotional tools that will build loyal customers and boost your bottom line.

MODERATOR:

  • Barbara Ende, President, SYCAMORE MARKETING GROUP

SPEAKERS:

  • Lewis Brannon, Paid Search Manager, CPC STRATEGY
  • Jessica Levens, Director of E-commerce, REEF (VF CORP)

WWDMAGIC

10:00AM
-
11:00AM
LAS VEGAS CONVENTION CENTER
CENTRAL HALL, WWDMAGIC SHOW FLOOR

SHOW ME THE MONEY

Come learn how professional buyers create a realistic shopping budget and increase their profits season after season. Industry expert Paul Erickson will teach you how to manage your inventory with Open to Buy, set up a proper merchandise hierarchy, and analyze your sales data so that you can shop smarter.

SPEAKER:

  • Paul Erickson, VP of Client Services, RMSA

SOURCING at MAGIC

11:30AM
-
12:30PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N250

BLENDING COLORFUL MEMORIES AND DREAMS FOR A/W 2018/19

For autumn/winter 2018/19 our color palettes capture the many facets of time; the fast and furious, the slow and simple, the past and future. Crossing the now towards more futuristic expression, colors range from classic arrangements through to fully saturated, punchy narratives all the while leading to newer and more unique color expressions.

MODERATOR:

  • Barbara Ende, President, SYCAMORE MARKETING GROUP

SPEAKERS:

  • Laurie Pressman, Vice-President - Pantone Color Institute at Pantone LLC

WWDMAGIC

12:00PM
-
1:00PM
LAS VEGAS CONVENTION CENTER
CENTRAL HALL, WWDMAGIC SHOW FLOOR

WINDOWS: A REFLECTION OF YOUR STORE!

One of the most critical aspects to operating a successful store is designing a compelling environment inside—and out. In this seminar, Michael Niemtzow from WindowsWear will evaluate store windows and store designs from three attendees and give them his transformational ideas and feedback. He will also share tips for creating the ultimate store experience. By doing so, you will drive more traffic to your store and increase your sales. To be considered for Michael's expert evaluation, submit your store pictures here: http://windowswear.com/MAGIC.

SPEAKER:

  • Michael Niemtzow, Co-Founder & President, WINDOWSWEAR

SOURCING at MAGIC

12:30PM
-
1:30PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N251

YOU WANT FASTER ‘FASHION’? YOU’RE CLOSER THAN YOU THINK: SOURCING FROM THE AMERICAS

There are case studies in the Americas of three week, and less, cycle times. Investments by every key link in the supply chain continue in the region. Major producers are working on a plan to create a 21st century supply chain and, in the process, raise the Apparel IQ of its participants. Learn about the opportunities in the Americas.

MODERATOR:

  • Mike Todaro, Managing Director, AAPN
  • Ed Gribbin, President, Alvanon

SPEAKERS:

  • Tony Anzovino, VP Production, Haggar
  • Steve Hawkins, Sr. VP, American Textile & Apparel, Grupo Karim’s

SOURCING at MAGIC

1:00PM
-
2:00PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N250

MINTMODA’S TALES & TRIBES FW '18

Four compelling style narratives forecasting clear direction for women’s apparel, fabrics, prints, accessories and footwear — each connected with consumer insights and influences from street fashion, art, film, technology and other cultural movements. MintModa is a dynamic new trend consultancy and online subscription service that provides direction for all design-related industries.

MODERATOR:

  • Barbara Ende, President, SYCAMORE MARKETING GROUP INC.

SPEAKERS:

  • Sharon Graubard, MintModa Founder & Creative Director

WWDMAGIC

2:00PM
-
3:00PM
LAS VEGAS CONVENTION CENTER
CENTRAL HALL, WWDMAGIC SHOW FLOOR

THE MARKUP AND MARKDOWN GAME

Consumers want the best deal possible whether they need an item or not. But the right price is not always the lowest price. So how should retailers determine the cost of an item? Join Paul on a fascinating journey as we explore the psychology of price from the retailer and consumer's point of view and learn the tactics you will need to maintain your competitive position and increase your long term profits.

SPEAKER:

  • Paul Erickson, VP of Client Services, RMSA

SOURCING at MAGIC

3:30PM
-
4:30PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N250

HOW STORYTELLING WORKS

A brand isn’t a logo. It isn’t a website. It isn’t even the sum of all your communication tools combined. A brand is a story. It’s the story you tell others. It is the story they tell about you. But most importantly, it’s the story you live by. For over a decade Brian Hennessy has helped national and international brands craft their narrative identity, verbal identity and content marketing. This talk shares insights from the fields of psychology, cinema and entertainment to help companies understand how story drives behavior and how it can be used to guide everything from communication and content strategy to product development and hiring.

MODERATOR:

  • Barbara Ende, President, SYCAMORE MARKETING GROUP

SPEAKER:

  • Brian Hennessy Creative Director of THREAD (also CEO of TALKOOT)

WWDMAGIC

4:00PM
-
5:00PM
LAS VEGAS CONVENTION CENTER
CENTRAL HALL, WWDMAGIC SHOW FLOOR

GROW YOUR BUSINESS WITH EMAIL AND SOCIAL MEDIA

This is a straightforward, comprehensive workshop on the incredible benefits of utilizing email and social media. Learn important, easy-to-follow strategies that will enhance your store’s name, grow your online audience, and ultimately improve your bottom line.

SPEAKER:

  • Ron Cates, Digital Marketing Icon

SOURCING at MAGIC

5:00PM
-
6:00PM
LAS VEGAS CONVENTION CENTER
NORTH HALL, LEVEL 2
ROOM N250

FROM CONCEPT TO PROFITABLE BUSINESS: GETTING TO THE NEXT LEVEL

This seminar will take your brand to the next level! Learn exactly what you need to know to turn your ideas into a thriving business.

MODERATOR:

  • Barbara Ende, President, SYCAMORE MARKETING GROUP INC.

SPEAKERS:

  • Mercedes Gonzalez, Director, GLOBAL PURCHASING COMPANIES

WWDMAGIC

10:00AM
-
11:00AM
LAS VEGAS CONVENTION CENTER
SEMINARS EVENTS DAILY EVE

APPS UNLEASHED: USE YOUR SMART PHONE TO DRIVE BUSINESS

With a smartphone or tablet you've got an incredibly powerful computer, communication device and online marketing tool in your pocket! There are hundreds of free (or very inexpensive) apps at your disposal that can drive sales, improve communication with your customers, and market your business. Join Ron Cates, digital marketing icon and renowned app expert, as he presents his must-have apps and how to use them to magnify results. Note: This session is designed for EVERYONE. "Beginners" will not feel lost, but "power-users" will still learn something new.

SPEAKER:

  • Ron Cates, Digital Marketing Icon

WWDMAGIC

12:00PM
-
1:00PM
LAS VEGAS CONVENTION CENTER
CENTRAL HALL, WWDMAGIC SHOW FLOOR

HOW TO STYLE A CUSTOMER WITH AMAZING RESULTS

Customers often don't trust salespeople, but they do trust stylists. Why? Because salespeople work for the store, while stylists work for them. Having worked as a sought-after stylist for 15 years, Bridgette will share her top tips for styling a customer and how to break through the many obstacles people encounter when they engage with salespeople. Come learn how to empower your sales team and increase customer trust from this personal styling expert featured on People StyleWatch, Real Simple magazine, Good Morning America and more.

SPEAKER:

  • Bridgette Raes, Personal Stylist and Author