MRKET

Show Hours
Jacob Javits Center
PROJECT & MRket Show Floors

DEAR PROJECT + MRKET FAMILY

Welcome to the vast world of men’s fashion. This July marks the third season of PROJECT and MRket under one roof, a unity that continues our reputation us as the leading men’s fashion trade event in New York. We’re thrilled to bring you all new events and activations, undiscovered designers and classic brands, and most importantly the most comprehensive collection of men’s apparel, footwear and accessories.

Thank you for being a part of our vibrant men’s fashion community. Enjoy and explore,

To a prosperous new year in fashion,

The PROJECT & MRket Team

PROJECT

Show Hours
Jacob Javits Center
PROJECT Show Floor
The #BloggerPROJECT Lounge

#BLOGGERPROJECT

Curated by Marcus Troy

The #BloggerPROJECT is a curated content experience that bridges the gap between digital influencers and brands. By connecting the right brands with the right influencers, we create live content direct from the show floor. Head over to the Blogger Lounge and say hello to our collection of the most prominent menswear influencers in the industry.

Bloggers Include:
Marcus Troy
Denny 623
Naskademini
North of Man
Novelty Report
Oyster Colored Velvet
Sam White Out
We Are Nomads

PROJECT

Show Hours
Jacob Javits Center
PROJECT Show Floor
The #BloggerPROJECT Photo Studio

#BLOGGERPROJECT PHOTO STUDIO

By Naskademini

Stop by the #BloggerPROJECT Photo Studio and engage with the bloggers as they style looks and create content featuring brands directly from the show floor.

Plus, get a picture taken yourself by our very own @naskademini in the photo studio!

PROJECT

Show Hours
Jacob Javits Center
PROJECT Show Floor
Parson's Booth

NEXT IN CLASS

PROJECT and Parsons School of Fashion present “Next In Class,” a hand-picked group of students who represent the next generation of menswear designers. The Parson’s students will be on-site showcasing their collections to the market for the first time.

PROJECT

Show Hours
Jacob Javits Center
PROJECT Show Floor
NYMD Presentation

PROJECT X NYMD

As a continuation of our partnership with New York Men’s Day, PROJECT will be featuring full looks on the show floor from 12 designers that participate at NYMD.

Designers include:
Bristol
Daniel Hechter
David Hart
Descendant of Thieves
Head of State
Heliot Emil
Krammer & Stoudt
Life in Perfect Disorder
Maiden Noir
Private Policy
Woodhouse

NY Men's July Marketplace

Show Hours
Jacob Javits Center
PROJECT Show Floor
ShopTheFloor Trend Lounge

SHOPTHEFLOOR CURATED LOOKS & TREND LOUNGE

ShopTheFloor has partnered with editor Stephen Garner of MR Magazine to create curated looks from the menswear brands exhibiting at PROJECT and MRket. Looks are curated pre-show using collections on ShopTheFloor and will be shot live during the show. To get ideas and inspiration for what to buy this upcoming season, come see us at the ShopTheFloor Photo Studio. Content will be featured on digital kiosks on-site, in addition to shopthefloor.com and @shopthefloor. 

NY Men's July Marketplace

Show Hours
Jacob Javits Center
PROJECT & MRket Show Floors

THE EDIT

Stay one step ahead of the market with the latest menswear trends pulled directly from the brands on our show floor. Get the head-to-toe perspective from our styled vignettes on mannequins of what's on trend and who's doing it best.

MRKET

4:00PM
-
6:00PM
Jacob Javits Center
MRket Show Floor
Made in Italy Lounge

COCKTAILS WITH MADE IN ITALY

The Italian Trade Commission and all of the brands from Made in Italy invite retailers and media to cocktails and conversation. Come chat about their new collections over drinks in the Made in Italy lounge.

MRKET

6:30PM
-
8:00PM
Hotel Americano
518 W. 27th Street
27th between 10th & 11th Ave.

PROJECT X BAGUTTA COCKTAILS

PROJECT and Bagutta invite you for evening cocktails to celebrate a great first day. Head downtown for an evening drink!

Hotel Americano
518 W. 27th Street
27th between 10th & 11th Ave

About Bagutta:
Bagutta, with its soul steeped in tradition and its gaze firmly fixed on the future, is classy, contemporary and conservative–but with an edgy twist.

Running unobtrusively behind Milan's imposing Duomo, between Piazza San Babila and Via Montenapoleone, the foremost newspapermen and intelligentsia of the postwar years would gather there to dine at the renowned Bagutta Restaurant. It was in Milan that the Gavazzeni family created its first range of men's shirts, in 1975, naming the brand after the street that epitomised the city's personality.

PROJECT

10:00AM
-
10:45AM
Jacob Javits Center
MRket Show Floor
Presentations Platforms

FASHION PRESENTATION - VILEBREQUIN

A live-model presentation

Produced and styled by industry veterans, our fashion presentations allow you to get a live and in-person look at the collections our brands will be presenting at the show.

About Vilebrequin:
The bright and sunny days of a St Tropez summer are alive with activity, just as it was in 1971 when a passionate fan of motor racing, Fred Prysquel, took a seat at the Café terrace to watch the world go by. The Vilebrequin staple is their Moorea cut, a legendary style that has led its admirers through changing times and fashions using colors and motifs of the initial 1970’s design.

Find Vilebrequin in THE TENTS

PROJECT

2:00PM
-
2:45PM
Jacob Javits Center
MRket Show Floor
Presentations Platforms

FASHION PRESENTATION - BLUE BRANDS

A live-model presentation

Produced and styled by industry veterans, our fashion presentations allow you to get a live and in-person look at the collections our brands will be presenting at the show.

About BLUE:
BLUE is the industry’s premier destination for premium denim brands fueled by the spirit of denim. Re-launching this July, BLUE celebrates organic and deconstructed denim & product in an open community atmosphere at the front of PROJECT.

Find the brands of BLUE toward the front of the PROJECT show floor.

MRKET

4:00PM
-
4:45PM
Jacob Javits Center
MRket Show Floor
Presentation Platforms

FASHION PRESENTATION - MOVE BRANDS

A live-model presentation

Produced and styled by industry veterans, our fashion presentations allow you to get a live and in-person look at the collections our brands will be presenting at the show.

About MOVE:
Now in its fourth season, MOVE highlights not only activewear brands, but also those brands that use performance as the core of their mission statements.

Find the brands of MOVE within Vanguards Gallery on the MRket show floor.