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July 27, 2017

Meet The WWDMAGIC Social Influencers | August 2017

Posted at 2:23 PM

OFFICIAL SOCIAL INFLUENCERS OF WWDMAGIC

The WWDMAGIC Social House is the hub for you to gain insight on maximizing your online strategy. Host to a diverse lineup of panels curated by Matte Black, the WWDMAGIC Social House connects brands and retailers with top digital fashion and lifestyle influencers as they share their most powerful online and social media marketing tactics. This intimate space also gives you the opportunity for one-on-one discussions after the panels with social influencers who, up until now, you’ve probably only seen in the digital space. Don't miss this collaborative, interactive activation that will set your market experience apart from the rest.

              bloggers

       

@stylebythepeople |  @krischerie | @theeditorialistla |  @trendychickadee | @oliamajd  | @shhtephs 

 


DAILY SCHEDULE

WWDMAGIC Social House | Las Vegas Convention Center, Central Hall, Concourse, Booth 73024

 

AUGUST 14TH:

 

10:30 PM | CHANGING MEDIA LANDSCAPE & INFLUENCER MARKETING

What major factors are changing the media landscape? In this panel, we'll analyze trends in tech and digital marketing, and how these integrated media campaigns have taken over the digital social scene. As companies execute larger-scale campaigns the outer world is beginning to get sucked into the digital interwebs. We'll discuss how you can utilize your relationships, budget and creativity to tap into them as well.

MODERATOR: 

Nicole Best, Senior Manager of Influencer Programs, Matte Black

PANELISTS: 

Kristine Agabaian, Editor-in-Chief & Fashion Influencer 

Stephanie Arant, Lifestyle & Fashion Influencer 

Molly Hogan, Travel & Lifestyle Influencer 

 

11:30 PM | VINTAGE: THE NEW BLACK

Vintage doesn't have to mean outdated. In this panel, we'll talk through trends in fashion and how they always seem to come back. Vintage doesn't have to mean outdated. In this panel, we'll talk through trends in fashion and how they always seem to come back. Our influencers will be joined by Emmy Award Winning Costume Designer Janie Bryant for a discussion on vintage fashion and how to incorporate unique pieces into everyday style to update your wardrobe. Head to the Unique Vintage booth after this panel to talk more with Janie and see her recent collaboration with the Burbank-based purveyor of vintage-inspired fashion.

MODERATOR:

Wendy Bendoni, Professor, Marketing & Fashion Marketing Chair Woodbury University

PANELISTS: 

Stephanie Arant, Lifestyle & Fashion Influencer

Molly Hogan, Travel & Lifestyle Influencer

Janie Bryant, Costume Designer, Mad Men & The Last Tycoon

 

1:00 PM | FAST FASHION: WHAT IS IT AND HOW IS IT AFFECTING TRADITIONAL FORMS OF FASHION AS WE KNOW IT?

In this panel, we'll explore this fast fashion trend and evaluate if it's making or breaking fashion as we know it. How is it affecting personal style? We will gain insight from WWDMAGIC fashion influencers as they become an even more vital component to the shift in the new system. We will examine how brands and retailers can utilize fashion influencers to guide them into this new innovative fashion system and how in turn, this new system is affecting the business of the influencer themselves. We will also explore how retailers are shifting towards promotions focused around “The Next Season Now” and what that will mean for trends of the future.

MODERATOR:

Wendy Bendoni, Professor, Marketing & Fashion Marketing Chair Woodbury University

PANELISTS:

Olia Majd, Lifestyle Influencer & YouTuber

Erin Grey, Fashion, Beauty & Travel Influencer

Marissa Pomerance, Fashion Influencer & Editor-in-Chief of The Editorialist LA

 

4:00PM | ADOPTING MILLENNIAL TENDENCIES & THE CHANGING SOCIAL BEHAVIORS YOU NEED TO STAY RELEVANT AS A BRAND

It's evident that early adoption is key to success with social media and marketing; especially when it comes to the up and coming demographic acting as the adoptee. By emphasizing the latest technologies, adapting to change and using social media to collaborate, young talent holds the marketing key; something that brands need to pay attention to in an ever-evolving market. We chat with influencers, interns and the YMA Fashion Scholarship Fund, a group helping make it all happen right from the start, on the importance of staying "hip to the times" as a brand. Stick around after the panel— Join us at 5pm for the Opening Night Cocktail Party brought to you by WWDMAGIC, in partnership with the YMA Fashion Scholarship Fund!

MODERATOR:

Wendy Bendoni, Professor, Marketing & Fashion Marketing Chair Woodbury University

PANELISTS: 

Olia Majd, Lifestyle Influencer & YouTuber

Erin Grey, Fashion, Beauty & Travel Influencer

Doug Evans, Executive Director, Fashion Scholarship Fund

Alexis Mendez, Intern, UBM Fashion


AUGUST 15TH:

 

10:30 AM | INSTAGRAM: IT'S MORE THAN JUST POSTING A PHOTO

In this panel, we'll evaluate how the social network has changed from inception; and what it means to be an "influencer" on it. We'll talk with fashion influencers who live in this space to see what type of content their followers respond to the most, ways in which they use each vertical of the app and how you as a brand and retailer can use them too.

MODERATOR: 

Chelsea Matthews, CEO & Founder, Matte Black

PANELISTS: 

Kristine Agabaian, Editor-in-Chief & Fashion Influencer

Stephanie Arant, Lifestyle & Fashion Influencer

Molly Hogan, Travel & Lifestyle Influencer

 

12:00 PM | WWD PRESENTS: YOU KNOW WHAT I THINK? WITH ALEX BADIA    

Alex Badia is back! For many seasons, Alex has voiced his opinions on the latest women's fashion trends alongside fellow fashion influencers like Joe Zee and Christopher Kim of Yahoo Style. We gave Alex the stage all to himself in February, and to no surprise, it was a great success! Get ready for another edition of an all-out "Alex Badia Fashion Fest" as he brings us up to speed on what’s hot—and even better, what's not— for the upcoming season!

MODERATOR: 

Chelsea Matthews, CEO & Founder, Matte Black

SPEAKER: 

Alex Badia, Style Director, WWD

 

1:30PM | INFLUENCER MARKETING TRENDS THAT WILL LEAD YOUR BRAND TO SUCCESS 

In this panel, we will explore trust, the most important factor affecting content and digital marketing today. For example, influencer marketing has skyrocketed, and for good reason. Not only can influencer marketing help you reach new audiences, but a trusted influencer can also lend credibility to your brand and make it easier for you to build trust with his or her followers. But you can’t just jump right in and start spending money on influencer marketing without understanding the trends that shape it. If you're already using it, or thinking about adding it to your strategy, we'll chat through the trends you need to know with some of the influencers that you might actually work with.

MODERATOR: 

Nicole Best, Senior Manager of Influencer Programs, Matte Black

PANELISTS: 

Kristine Agabaian, Editor-in-Chief & Fashion Influencer

Olia Majd, Lifestyle Influencer & YouTuber

Molly Hogan, Travel & Lifestyle Influencer

Erin Grey, Fashion, Beauty & Travel Influencer

Marissa Pomerance, Fashion Influencer & Editor-in-Chief of The Editorialist LA

 

3:30 PM | BODY DIVERSITY IN FASHION

No longer just a trend, size diversity in fashion is helping change the social climate when it comes to concerns with body image. With hashtags like #effyourbeautystandards circulating the interwebs, we'll chat with influencers in the fashion space who are engaged with promoting this "self-love" message and discuss how brands like you can hop on board.

MODERATOR: 

Wendy Bendoni, Professor, Marketing & Fashion Marketing Chair Woodbury University

PANELISTS: 

Stephanie Arant, Lifestyle & Fashion Influencer

Erin Grey, Fashion, Beauty & Travel Influencer

Molly Hogan, Travel & Lifestyle Influencer


AUGUST 16TH:

 

10:30AM | LIVE PROGRAMMING & PURPOSE DRIVEN MARKETING

What is Live Programming and how do brands utilize it to tell their stories in different ways? Do influencer's play a role in this and if so, how? This isn't just another "thing" your brand has to jump on, but is actually really beneficial to the story you're telling. In this panel, we'll chat through all the ways you can use live programming to benefit your brand, and the different facets of each network that you'll want to tap into.

MODERATOR: 

Chelsea Matthews, CEO & Founder, Matte Black

PANELISTS: 

Kristine Agabaian, Editor-in-Chief & Fashion Influencer

Olia Majd, Lifestyle Influencer & YouTuber

Marissa Pomerance, Fashion Influencer & Editor-in-Chief of The Editorialist LA

 

12:30 PM | BEAUTY WITH JANE COSMETICS 

Fashion is ever changing, but do you take that same approach to your makeup? If your makeup routine is the same thing everyday, maybe it's time to switch it up. In an effort to help you switch it—subtly or drastically—we're here to help you out, with expertise from our friends at Jane Cosmetics.

MODERATOR: 

Nicole Best, Senior Manager Influencer Programs, Matte Black, Matte Black

PRESENTER:  

Charlie Riddle, Creative Director, Jane Cosmetics