BRAND WATCH: Vineyard Vines
vineyard vines®, a company best known for its whimsical neckties and smiling pink whale logo, was founded in 1998 on Martha’s Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented the Good Life. We’re proud to welcome them back to MRKET this season.
In addition to signature neckwear, vineyard vines offers a variety of clothing and accessories for men, women and children. Products are sold in over 600 specialty and department stores worldwide, through a seasonal catalog at 1.800.892.4982, online at vineyardvines.com and at over ninety freestanding stores.
vineyard vines continues to partner with iconic institutions with rich histories, such as the Kentucky Derby, the America's Cup, the MLB, the NFL and the PGA Tour through their sponsorship of Pro golfers Russell Knox and Jason Dufner. The brand is also continuing their 'Real Good People, Real Good Life' campaign, featuring real people and their stories in our catalogs and other marketing materials. The product continues to evolve, particularly through the addition of performance fabric and attributes in many of their classic, well known styles. This summer, in partnership with Sunnylife, vineyard vines launched a collection of co-branded pool floats and other complimentary merchandise.
Vineyard vines has shown with MRket for several seasons now, so we asked their team their tips for ensuing the best possible show.
“Our advice for new exhibitors would be make sure to exude your company motto/mantra. Our motto is Every Day Should Feel this Good, and when you walk into our booth at MRket, the music, the bright backdrop, the playful props, and most importantly the wonderful product, radiates our Every Day Should Feel this Good mantra, that we hope each buyer experiences when they work with us at the MRket show!”
Register today to shop vineyard vines at MRket this season!