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December 4, 2017

Behind the Brand: Benson

Posted at 8:25 AM
Benson

 

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Founded in 2010, Benson was designed to create a functional, luxury menswear line at an approachable price point. Manufactured in Istanbul, Turkey, the brand is committed absolutely to fit and fabric. Effortlessly wearable, and incredibly comfortable, the brand's luxury fabrics speak for themselves, as does their impeccable retail distribution. 

“Benson is ideal for the guy who wants comfort while still being ahead of the fashion curve.”

- Ken Giddon, President, Rothmans

The Benson customer desires beautiful fabrics in modern, masculine cuts and colors. He values comfort but not at the sacrifice of style. He knows that you only look as good as you feel. He is on-the-go, likes to travel and needs his clothing to be forgiving. The brand draws significant inspiration from travel, and their customer does too. The result is a collection that works for the modern man on the go.  

Benson

The Benson collection is produced entirely in their company owned factory in Turkey.  The brand is completely vertical, giving them a significant edge in today's competitive marketplace.  It enables the brand to respond to trend changes and customer feedback with speed and efficiency, while maintaining control over quality of manufacturing. 

The Fall/Winter 2018 collection is comprised of easy-to-layer pieces such as comfortable sweaters and knits, athletic-inspired apparel, lightweight tees and casual shirts. Benson represents strength, independence, and ease, a line for the modern man’s lifestyle.  


Register today to shop Benson FW18 only at PROJECT.